Schwarz Etienne Adds Glorious New Women's Watches To Its Ever-Expanding Collections

Schwarz Etienne first demonstrated its fine watchmaking craftsmanship with the Tourbillon Petite Seconde Rétrograde (see here for details). The rising manufacture then went on to boldly assert its originality and reputation for being serious but not "too serious" with the UFO-shaped Roswell 08, that can be rediscovered here. The brand's refreshing, playful approach has breathed fresh, new life into traditional watchmaking.
 

The watchs' dials display a refined, sophisticated and original design characteristic of the Schwarz Etienne style, with a feminine twist. The central motif is so finely worked that it can only be seen at certain angles of light. The Fiji watches reveal their beauty gradually and with discretion... like a woman of taste. The watch is available in rose gold with a salmon pink dial and white gold with a matte black dial. Silvered applique hour markers in a graceful drop-shape and large Arabic numerals add to the unique elegance of the dials. The full beauty of the floral motif is seen in the animated small seconds at 6 o'clock. The hand remains still, while the seconds tick like the beats of a heart via a two-tone disc that rotates beneath an openwork floral motif. The hypnitoc effect is powerful in the black dial version, where the grey provides a strong contrast, while in the salmon model the blue makes a more subtle statement. It's simply a matter of taste, or personality... each model has an equal share of admirers.
 

The environmentally-conscious Schwarz Etienne brand always presents its timepieces in gift boxes that have a whimsical tounge-in-cheek style, yet are supremely practical. A flying saucer was the box for the Roswell-08, a lightbulb held the Ode to Spring... and now a grey grained leather handbag is the presentation "box" for the new Fiji collection. The lucky owners will also receive a second strap for each model: the black dial version comes with a black grained leather strap and a ruby red version; while the salmon model comes with a pale blue and an elegant dark brown strap. Very well positioned at CHF 7,150 (vat. excluded), it will allow ladies to own original fine mechanical timepieces.
 

Schwarz Etienne thus enters the world of ladies' watches with its usual temerity, placing the emphasis on feminine delicacy and finesse while offering a truly fine example of classical watchmaking. A masterstroke!

(Photography by Pierre Vogel)