Omega Seamaster Aqua Terra: comment réunir sportivité et élégance

OMEGA Seamaster Aqua Terra: How to Reconcile Sportiness and Elegance

Recently announced, the new models of the Seamaster Aqua Terra collection are now all certified Master Chronometers. With this collection, OMEGA reaches out to a younger clientele. We bring you the lowdown!

By Marco Gabella
Co-Founder - Executive Publisher

Striking just the right balance between sportiness and elegance, the Seamaster Aqua Terra, whose advertising is geared determinedly towards accessible ambassadors, may be reaching out to younger buyers, but it keeps values and identity firmly in sight.

Venice, the canals and the new Seamaster Aqua Terra on the wrist

A launch from sky to sea, Venice to Miami

Omega recently invited the press to the City of the Doges for the first of two launches of its new Aqua Terra collection. Suspended between sea and sky, an artificial land mass claimed from nature, Venice somehow seemed the perfect spot for celebrating the Seamaster Aqua Terra collection. A few days later, the equally well-suited Miami played host to the second event. Your very own online watchmaking magazine was also there to cover the American launch with the very talented Rhonda Riche. Rhonda brought us a comprehensive overview of the ladies' models and a full round-up of what can only be described as an advertising campaign totally in keeping with our times, fronted by the brand's muse, top model Alessandra Ambrosio.

Alessandra Ambrosio and the new Omega Seamaster Aqua Terra ladie's watch

The Venice launch kicked off in the foyer of the spectacular Hôtel Daniel, where I was joined by members of a varied, cosmopolitan press: leading newspapers, lifestyle, fashion, but few watchmaking titles. So we were an exception. Also present were influencers, as they are commonly referred to. But let there be no mistake, Omega invited only the finest opinion leaders, all of them actively at work on their respective websites, blogs and social networks. This broad mix helped create a tremendous atmosphere among the attendees and gave rise to some top-quality, varied exchanges.

Presentation of the Seamaster Aqua Terra collection in Venice

The memorable Gala dinner held at the Palazzo Pisani Moretta on the Grand Canal was attended by none other than actor, Eddie Redmayne, the brand's guest of honour. Simple and sincere, a man of few words and an ambassador known for his discretion and spontaneity, he shared our delight at being able to experience this unique moment. As was made plain in an interview with Raynald Aeshlimann, CEO of Omega, the brand hopes to reach out to a younger clientele with the choice of such an accessible ambassador. It seems a coherent response given that "millennials" clearly no longer rely on the brand alone to meet their expectations, but rather on their ability to identify with the brand's values and to appropriate a product, make it part of their own identity. It's a choice that makes a lot of sense given the ability of Eddie Redmayne, as the ideal ambassador, to communicate across the generations.

Marco Gabella & Eddie Redmayne

A diverse, multi-faceted collection

The success of its new image is all down to the consistency and appropriacy of the Omega Seamaster Aqua Terra collection. Across both gents' and ladies' models (see Rhonda Riche's article), the different versions of the Aqua Terra cover an impressive array of styles and identities, without too many references.

Omega Seamaster Aqua Terra Chronometer 41mm

The gent's watch is available in 38 and 41mm diameter versions, a democratic move at a time when some are expressing a preference for more conventional sizes. The watch comes with three possible variations: a metal bracelet, or a leather, or rubber strap. The latter variation is an interesting choice due to the inclusion of a metal insert, which visually extends the design of the watchcase and lends a sporty look to the whole. Available in gold or steel, or a gold-steel combination, the Omega Seamaster Aqua Terra lays itself open to all kinds of extravagances.

Omega Seamaster Aqua Terra Chronometer 38mm

The variety of choice continues with the dial, available in a range of different colours and finishes. The 'teak deck' dial features a horizontal line motif, a dynamic common theme for the brand, accentuated by stand-out markers and hands inspired by the first professional Seamasters, like the famous Broad Arrow hand used here for the minutes display. This rigorous dial arrangement is rounded off by a date feature at 6 o'clock.

But the key to the versatility of this collection is no doubt the super-efficient watchcase. Short lugs typical of the Omega professional watches, a discreet, yet pronounced bezel, taut lines accentuated by a mix of polished and brushed surfaces. The sober, yet sophisticated, case provides the perfect match for all the different variations in materials, straps and bracelets available in the Seamaster Aqua Terra collection. In a further refinement, a delicately grooved conical crown stands slightly proud of the case.

Omega Seamaster Aqua Terra Chronometer 41mm on the wrist

With this new version of the Aqua Terra, Omega continues on its mission to obtain Master Chronometer certification for most of its product lines. And although this collection is already functionally and aesthetically pleasing, the chronometric performances of the Master Chronometer-certified OMEGA movements (cal. 8800, 8900 or 8901) make the offering complete. Accuracy, reliability and durability come together in this collection, as can be clearly seen through the sapphire crystal back, which leaves the movement wide open to view.


Omega Seamaster Aqua Terra Chronometer caseback

A watch for every reason and occasion

Having been presented with the opportunity to test-wear a model of my choice for a few days, I instantly opted for the 38 mm version in steel with black dial, which sells for CHF 5,400.-. For a more complete experience, I also went for a 41 mm steel version with blue dial, available for the same price.

Omega Seamaster Aqua Terra Chronometer 38mm

To be honest, both sizes sit very well on the wrist. And although my extra-slim wrist lends itself more to the 38mm version, the 41 mm diameter is just as comfortable. This is mainly due to the design of the watch’s case – whose short lugs guarantee ergonomy and stability for the wearer. Somewhere between a dive watch bearing the Seamaster stamp and a sophisticated gentleman's accessory, this Aqua Terra is suited to every occasion. You'll be surprised at its ability to segue between sporty and elegant to fit your wardrobe or mood.

Omega Seamaster Aqua Terra Chronometer 41mm

Despite being a confirmed watchmaking (and Omega) fan, I can safely say that the Aqua Terra collection will also satisfy the needs of a wider audience, one who rates style and quality above all else. Offering competitively well-positioned prices for such flawless craftsmanship and multiple mix and match possibilities, the Aqua Terra collection has great personal, as well as generic, appeal.

Omega Seamaster Aqua Terra in video

OMEGA on Watchonista

And receive each week a custom selection of articles.

Enter Ultraman, the OMEGA Speedy Tuesday 2018 Edition

By Josh ShanksManaging Editor US
This morning, fans and collectors of Omega woke up at the crack of dawn to discover that Omega had indeed released a new Speedmaster, and not just any, a...

Why the OMEGA Wrist-Chronograph Limited Edition is Worth 130,000 Swiss Francs

By Vincent DaveauContributor
During a festive and retro evening aptly named “A Night at the Museum”, Omega presented a limited edition of the first Wrist-Chronograph launched...

The Cult of the OMEGA Speedmaster – Baselworld Edition

By Rhonda RicheEditor-At-Large
As OMEGA introduces its newest Moon watches at Baselworld, it’s a good reason the celebrate the iconic Speedmaster.

Baselworld 2018: Our Favorite Introductions from OMEGA

By Vincent DaveauContributor
OMEGA unveiled a range of new products at Baselworld 2018. Here’s a rundown of some of the top novelties.

The Young Woman and the Sea

By Rhonda RicheEditor-At-Large
What OMEGA got right with the new Aqua Terra Collection.

Collector’s Tale: A Global Quest For A 60th Anniversary Speedmaster

By Josh ShanksManaging Editor US
For collectors, a watch fever can come in many forms, it usually hits peak levels around SIHH and Baselworld. The fever only breaks when you find the watch...

OMEGA Ambassadors Rory McIlroy and Sergio Garcia Become “Astronauts for the Day” at the 2017 PGA Championship

OMEGA, Official Patron of the PGA of America, combined their passions for golf and space in a unique on-course activity at the 2017 PGA Championship on...

Vintage spotting, OMEGA watches in Dunkirk film

By Josh ShanksManaging Editor US
After being worn by Tom Hardy in the film, the Omega CK2129 is helping gain recognition for the role Swiss watches played in World War II.

OMEGA Speedmaster CK2998: the successful reissue of a legend

By Benjamin TeisseireContributor
The Moonwatch is undoubtedly Omega's most iconic chronograph. Yet, reissuing a limited edition was a completely different challenge that the brand pulled...

Omega Seamaster Planet Ocean Deep Black, photos exclusives

By Marco GabellaCo-Founder - Executive Publisher
Omega uses its new collection to hone its expertise in the use of ceramics and they haven't skimped on looks either:   First impressions of an...

A journey to Aqua Terra at Amanpulo

OMEGA hosts a special celebration of its latest Seamaster collection at the luxury resort in the Philippines

Eddie Redmayne joins Omega in Venice to celebrate the new Seamaster Aqua Terra collection

The beautiful city of Venice served as the perfect backdrop for OMEGA's special Aqua Terra event, attended by a host of VIP guests, including award-...

Eddie Redmayne at the helm

British actor Eddie Redmayne perfectly fits the role of an Aqua Terra fan. Just like the watch, he embodies a dashing edge of classic style, but also has the...

The Seamaster Aqua Terra Collection

A wide selection of new Aqua Terra models has been produced for 2017. Updated both inside and out, OMEGA has transformed the design to give each timepiece an...

OMEGA NATO Straps – Aqua Terra

Omega Seamaster Aqua Terra

Eddie Redmayne celebrates OMEGA Seamaster Aqua Terra in Venice

Eddie Redmayne and the Seamaster Aqua Terra

OMEGA Seamaster Aqua Terra 150M –€“ Gents'€™ Collection

OMEGA Seamaster Aqua Terra Gents - Baselworld 2017