Everybody Must Get Stoned: Piaget Goes Hard with Two New Andy Warhol Models

We are in the age of peak exotic dial. From Timex to Rolex, we’d be hard-pressed to name a brand that doesn’t have at least one malachite or tiger’s eye face in its catalog.

That’s why it’s a testament to Piaget’s pioneering work with hardstone dials that the maison still managed to rise above the mineral masses and wow the crowd at Watches and Wonders 2026 in Geneva with two new Andy Warhol editions – one with a blue quartz face and the other with a rare, reddish brown bull’s eye dial.

They both rock, but for very different reasons. So, let’s check them out!

First, heritage matters. A big part of the patrimony of this watch is its association with both pop art superstar Andy Warhol and the jet-setting Piaget Society.

Warhol himself was never a brand ambassador, but he was an avid collector. Alongside his caches of cookie jars and Bakelite jewelry, Warhol owned a treasure trove of timepieces, including at least seven Piagets (four of which currently reside in the Maison’s archives).
 

Warhol was equally well-known for his collection of celebrity friends. His studio, The Factory, was a meeting place for the rock stars, socialites, and underground artists, whom he called his “superstars.” Eventually, this glamorous demimonde began to overlap with the jet set, and in 1979, Warhol met Yves Piaget, who was Piaget’s chairman at the time.
 

But in 1973, before Warhol joined the Piaget Society, he discovered the reference 15102 – a very limited series that ran from 1972 to 1977, with just 26 pieces produced.

It was a big watch (measuring 45mm across) with a yellow-gold cushion-shaped case and stepped gadroons surrounding an anthracite-grey galvanic dial. While the piece had no official name, collectors called it the Black Tie. And because the artist was its most influential wearer, it became known as “The Andy Warhol.”
 

The nomenclature became official in 2024, when Piaget partnered with the Andy Warhol Foundation for the Visual Arts. The first release in this collection was known as the Andy Warhol Clou de Paris for its hobnail-textured gadroon

Warhol, the watch, is likewise not just about Warhol, the man. Like the artist, it is visual. Its strong signatures evoke the aura of 1970s New York, but the two new additions to the collection also draw deeply from Piaget’s traditions.

Composition is also key. For instance, although the blue quartz model ($57,000) is a tribute to Piaget’s signature shade of blue, it’s interesting that they opted for blue quartz instead of lapis or sodalite, two more common hardstone options. That said, quartz provides a depth and reflection that broaden the palette of the collection and offers more nuance when paired with the thin, polished gadroons of the 18k rose gold case and blue alligator strap.
 

The bull’s eye version ($59,500) is also unexpected. This gemstone has the light-shifting chatoyancy of a stone like tiger’s eye, but where tiger’s eye is predominantly brown, bull’s eye has a reddish glow. In a nod to the original white gold 2024 version, it also has a studded, Clou de Paris case. A cool, blue alligator leather strap balances the fire of the Bull’s Eye. Meanwhile, its rose gold case really brings out the warmth of the stone dial – but with a bit of downtown punk bravado, thanks to the Clous de Paris.