Conquering Everyday Elegance with the Updated Longines Conquest Collection

Conquering Everyday Elegance with the Updated Longines Conquest Collection

To celebrate the 70th anniversary of the Conquest model, today Longines expands on the collection’s 2023 revamp by adding features like new case sizes, mechanical movements, new strap offerings, and new dial colors to help men and women look great every day. Just ask model Barbara Palvin.

By Mike Espindle
Executive Editor

The Conquest Ref. 9001 from Longines debuted in 1954 with a 35mm size and the in-house Longines calibre 10AS self-winding movement, becoming the brand’s first line to have a name protected by the Swiss Federal Institute of Intellectual Property (IPI).

At the time, the Ref. 9001 was considered a revolutionary, elegant men’s watch. But over the years, the Conquest has undergone – often strenuous – rethinking, taking it into more technical and sporty regions.

Now, or at least since the release of the latest generation in 2023, the Longines Conquest collection is a family of universally appealing, reliable, everyday timepieces for any wrist.

A perfect blend of sportiness and sophistication, today’s new additions further underline the Conquest’s estimable new direction.

Size Matters

The new-generation Conquest has been available in both a 34mm three-hand execution and a burly 42mm chronograph version since last year. However, this year has seen the introduction of two new case sizes – 30mm and 38mm – which are quite telling in terms of the collection’s goal of cross-gender appeal.
 

In the 30mm steel case size, there is the choice of either silver-colored, blue, or green sunray-finished dials or a mother-of-pearl dial. The sunray dial options come with gilt indices, while the white mother-of-pearl version has Top Wesselton diamond hour markers.

Additionally, all of the 30mm models have 10 bars of water resistance, come on steel bracelets, feature crown protectors and a date window at 6 o’clock, and are powered by the Longines calibre L592.5 movement with a 45-hour power reserve. The mother-of-pearl version also features a bezel set with 48 Top Wesselton IF-VVS diamonds.
 

More sober, with perhaps more masculine color options for the dial, the 38mm steel Conquests also has 10 bars of water resistance, comes on a steel bracelet, and features crown protectors. However, to accommodate the larger case size, the 38mm models require the Longines calibre L888.5 movement, which has a 72-hour power reserve.
 

Big Updates Aplenty

The existing 42mm Conquest Chronograph also receives some thoughtful zhuzhing for the model’s 70th anniversary: Models with blue and green sub-dials (12-hour at 3 o’clock, small seconds at 6 o’clock, and 30-minute at 9 o’clock) on matte silver-colored dials with color-matched ceramic tachymetric bezels (these two new versions join last year’s black-detail-on-champagne-dial model).
 

Lastly, in addition to the classic steel bracelet, the 42mm Conquest Chronograph is now available on blue, green, or black rubber straps, which feature an hourglass-motif textured center rib.

34mm Heroines

While all the 70th anniversary updates we’ve already discussed are well and good, it is the updates to the popular 34mm Conquest model that have captured the attention of famed model Barbara Palvin (as well as other Longines “Ambassadors of Elegance” like Chinese actress Zhao Liying and Korean singing star Suzy).
 

Three particularly alluring, shimmering dial color options – minty green, rosy pink, and light blue, all with sunray finishing – put these steel watches over the top for sheer stylish flexibility.
 

These new dials are even more vibrant thanks to external snailing and silvered hour markers (with Super-LumiNova embellishment at 3, 9, and 12 o’clock). Meanwhile, a date aperture at 6 o’clock makes for an uncanny design balance.

Powered by the self-winding Longines calibre L888.5 (with a 72-hour power reserve) and carrying the Conquest’s signature 10 bars of water resistance, the 34mm timepieces are as solid in their performance as they are stylish on the wrist.
 

Finally, as with the new 42mm Conquest Chronograph models, the new 34mm colorways offer a color-matched rubber strap option with center rib featuring an hourglass motif. They are also available on the traditional steel bracelet options.
 

Get the Full View

While the new 2024 models debut today, only pricing for the 38mm Conquests ($2,075) was available at press time. To learn more about the entire Conquest collection, including pricing, visit the Longines website.

(Images © Longines)

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