Watches and Wonders Geneva 2026
The Comeback: Corum Returns with New Interpretations of Its Core Collections
New leadership, old roots – Corum gives new life to the Admiral and Golden Bridge alongside a pair of Heritage models.
By Cait Bazemore
Contributor
Corum is among the small subset of brands that can claim to have maintained continuous production since its founding. However, over that time, the Maison has had its ups and downs.
Once proudly independent, Corum was ultimately under the leadership of a China-based watch and jewelry group for nearly 15 years, marking a dark period in the brand’s history, characterized by a shift away from high horology and subsequent declines in sales and positioning.
In 2025, everything changed thanks to a management buyout helmed by Haso Mehmedovic, a watchmaker at the brand who ascended to the role of International Sales Director and is now the Chairman and CEO, driving the brand into a renaissance.
Now, making its Watches and Wonders debut, Corum has unveiled its next chapter with a comprehensive set of new releases across its core lines. Crunching the numbers, we have a whopping 11 new Admiral references, six new Golden Bridge Sapphire references, and two heritage-inspired pieces.
Admiral
The highlights of the new Admiral lineup include four key advancements: a redesigned case, new dials, a new integrated bracelet, and a new proprietary calibre developed in collaboration with the Swiss movement specialist Concepto Watch Factory.
These novelties replace the entire previous Admiral collection and are divided into six references in 39mm, including editions in stainless steel, two-tone, and full gold, as well as a skeletonized titanium version for the first time. In addition, there are five references in 36mm.
Among the new developments for the Admiral, the case design stands at the forefront thanks to its esteemed designer, Emmanuel Gueit, the former Head of Design at Audemars Piguet. Moving on to the dial, the Admiral design wouldn’t be complete without the signature pennants that anchor its nautical roots (pun intended).
These pennants were originally incorporated into the design to honor the prestigious Admiral’s Cup yacht race that gives the collection its name. They correspond to the international maritime signal codes, where each flag represents a number from 1 to 12, fittingly corresponding to the hour markers. With the new aesthetic, the flags get a more subtle execution where, for the first time, the pennants more closely take on the form of traditional hour markers, giving the model a more classic style.
The composition is topped off with a reworked bracelet design that’s fully integrated, eliminating the traditional lugs. This build echoes that of the Admiral from 1983 with an articulated bracelet featuring two plates affixed to each link. The brand returns to that architecture, replacing the three-link bracelet design with a five-link construction.
The collection is rounded out with a new calibre featuring a stop-seconds mechanism and a quick-set date function, all while offering a 72-hour power reserve. The movement is punctuated with an oscillating weight bearing the new Corum signature and can be viewed in all its glory through an exhibition caseback.
Golden Bridge
The Golden Bridge line stands firmly in the Maison’s history and in watchmaking at large, thanks to its baguette movement, whose composition aligns the components linearly rather than circularly. The unique composition has long been highlighted with a transparent case design. However, Corum now takes this a step further with the first entirely translucent 100% sapphire case.
The new interpretation of the Golden Bridge is decidedly more modern and futuristic, with a full sapphire aesthetic. The movement itself is offered in automatic or manually wound versions, both showcasing the signature linear oscillating weight visible on either side of its axis.
Alongside the entirely sapphire version, Corum also offers two editions with a pop of color. First up, the Golden Bridge in pink sapphire. In addition, the brand continues its exploration of titanium, as seen in the Admiral. For the Golden Bridge, the lightweight metal has been finished in a PVD blue tone.
Heritage
Completing the inaugural Watches and Wonders lineup, Corum presents two heritage-inspired pieces: a new Coin and the return of the Golden Book. The original 1964 edition of the Coin was built around the $20 “Double Eagle. With the new iteration, the Maison makes the design even more luxurious, basing the design on a $50 gold coin.
The final piece to highlight is the Golden Book, which digs into the brand’s rich archives. Here, the brand’s legacy is ushered into the present through the revival of a rare, lesser-known creation called the Golden Book. This one-of-a-kind design was first released 30 years ago, in 1996, revealing time in the manner of a book.
Beneath a hinged cover, the Golden Book opens onto a blank page engraved with a quote by Ernest Hemingway: “Now is no time to think of what you do not have. Think of what you can do with what you have.”
Pricing & Availability
The Admiral models, which join the brand’s permanent catalog, range in price from CHF 10,700 to CHF 33,000, depending on the particular configuration. Alternatively, the Golden Bridge models range in price from CHF 22,000 to CHF 56,600, with annual production strictly limited.
Lastly, the Heritage pieces will also be produced in highly limited annual quantities, with the new Heritage Coin costing CHF 49,000 and the Heritage Golden Book costing CHF 28,000. For more information, visit Corum’s website.