Life After-Sales : Is it an issue for watch brands?
"After-Sales Services: New Expectations" is the theme of the 17th International Symposium of Watch Marketing (Journées Internationales du Marketing Horloger - JIMH) to be held on the 7th of November 2013 in La Chaux-de-Fonds. This symposium is preceded on the 6th of November by the 8th Journée de Rercherche en Maketing Horloger (JRMH), where research papers on the same theme will be presented. Often left in a secondary position in the marketing strategy, after-sales services will be the subject of rich and lively discussions among professionals and experienced researchers. The annual appointment of watch marketing is taken!
In a few weeks, the 17th edition of the JIMH will address after-sales services and their various implications in the areas of marketing, customer relations and training. Under the evocative title "After-sale services: New Expectations," the speakers will review the current situation but also the prospects of evolution and change in this area so important in the timepiece industry.
The program of the event (available on www.marketinghorloger.ch) covers a wide range of topics, such as the mismatch between the brand image and the service level, the integration of new technologies in the after-sales policies as a lever for customer loyalty, after-sales relations, or the analysis of consumer reactions on forums dedicated to aficionados.
JIMH aims at watch brand professionals, suppliers, service companies, marketing professionals, researchers, bloggers and all watch enthusiasts. An annual platform for exchanges and emulation, the 17th International symposium of watch marketing will take place on November 7th, at the Arc en Scènes theatre of La Chaux-de-Fonds from 9 a.m. to 4 p.m. and the 8th edition of JRMH, the academic part of the event, will take place on November 6th at the Neuchâtel school of management (Haute école de gestion Arc) from 1 to 6 p.m.
The full program and registration are online at www.marketinghorloger.ch