Bvlgari Bvlgari Aluminium GMT x Fender® Limited Edition
Exclusive Video: A Deep Cut Explaining the Bulgari x Fender Connection
One of the biggest pieces of news to come out of Geneva Watch Days 2024 was a game-changing collaboration between Bulgari watches and Fender guitars. Today, Watchonista gives you a backstage pass for the show via a new exclusive video.
By Watchonista
Especially in the collectors’ arena, the psychographic connections between fine watches and exquisite guitars are quite profound. That intersection is right up there with the ever-popular “motorsports/luxury cars-and-watches” and “spirits/wine-and-watches” collecting overlaps.
In fact, Watchonista’s own Cait Bazemore explored this connection in her recent Lounge article, “Rock Out with Your Clock Out: What If Iconic Guitars Were Made into Watches?”
Our “what if” piece turned out to be quite prescient because it had been in the works long before we knew about the new Bulgari Aluminum GMT x Fender Limited Edition. Still, our little thought experiment didn’t make the news from Geneva Watch Days 2024 of a creative partnership between Bulgari and Fender any less unexpected or exciting.
Music and Time
When the combo 1,200-edition watch and 70-edition custom guitar offering debuted during Geneva Watch Days, Bazemore was the first to raise her hand to cover the project.
To tune it all up to perfection, Watchonista’s European team caught up with Bulgari’s Product Creation Executive Director Fabrizio Buonamassa Stigliani and Fender’s Executive Vice President Justin Norvell to learn more about the collaboration.
Jack into the video below (and turn the volume up to 11).
(Video by Papillon Medias)
Geneva Watch Days: Bulgari & Fender Team Up for a Rockin’ Watch and Guitar Collaboration
By Cait Bazemore
, Contributor
This year marks a major moment for Fender: the 70th anniversary of the iconic Stratocaster. In celebration, the iconic guitar maker teamed with legendary...
