Watches and Wonders CEO Matthieu Humair © Watches and Wonders
Watches and Wonders

Countdown to Watches and Wonders Geneva 2024: CEO Matthieu Humair Talks Updates and New Brands

In the heart of Geneva, the buzz around Watches and Wonders Geneva 2024 is gearing up as brands prepare to unveil their latest horological masterpieces. Today, in an exclusive tête-à-tête with the show’s CEO, we discuss the hype surrounding this year’s event.

By Ash Longet
PR & Business Development

This year’s Watches and Wonders Geneva boasts a record-breaking 54 exhibiting brands, reinforcing the event’s status as a global hub for horological excellence. That is why Watchonista recently sat down with Watches and Wonders Geneva Foundation’s CEO, Matthieu Humair, to get his insights into the inclusive nature of the show.

“Watches and Wonders Geneva is a big momentum for the industry. It’s the time when all the most awaited novelties are launched,” Humair told Watchonista, emphasizing the unified voice that emerges when the entire spectrum of watch brands, from giants to independents, converge under one roof.

Plus, with three days now open to the public, the decision to make the show more accessible to enthusiasts was taken after the two public days in 2023 completely sold out, resulting in 12,000 attendees to the fair.

But there is more: According to Matthieu Humair, last year, a whopping 25% of the tickets sold were snagged by the under-25 years old, with the average age rocking a smooth 35. That’s not just a mildly interesting factoid; it’s a testament to the industry’s vitality and how we, as trendsetters, communicate.

“As we evolve, we need to groove with the rhythm of the industry, especially with the young blood. We’re not just adapting; we’re revolutionizing our communication channels to vibe with this younger generation and create a more inclusive dialogue,” Humair emphasized.

However, as Humair explained, the public days will no longer merely be the chance for enthusiasts to wander around Palexpo: “This year, a significant number of brands will also be doing watch presentations to the general public, and this is something completely new and reinforces the immersive nature of Watches and Wonders.”

It Takes a Village

Beyond the traditional exhibition halls, Watches and Wonders Geneva 2024 will also extend its influence across Geneva with a watchmaking village. The initiative will provide guided tours, in-store activities, and creative educational opportunities for children (and adults) in the city, culminating in a big party on Thursday, April 11th.

The collaborative effort between the Watches and Wonders Foundation and participating brands is evident in the meticulous planning, ensuring that every visitor, whether a journalist or a watch aficionado, enjoys this enriching experience.

New Players, Fresh Perspectives

With all the news that’s been coming out in advance of Watches and Wonders Geneva 2024, what bit of info has head-a-turnin’ and tongues-a-wagin’? The entrance of seven new brandsalong with the return of H. Moser & Cie.

That’s right; for the first time ever, NOMOS Glashütte, Bremont, Eberhard & Co., Raymond Weil, NORQAIN, ArtyA, and Gerald Charles are about to rock Palexpo. These new kids on the block bring a fresh swagger, expanding horizons and tempting visitors to vibe with a new wave in watchmaking.

So, how are some of the new-coming brands viewing their inaugural year at the watch industry’s most important trade show?

“The popularity of recent releases and our win at the last GPHG have generated increased interest in our brand. Watches and Wonders Geneva will help us further amplify this exposure by showcasing our latest products and innovations to a diverse audience, including press, trade professionals, and watch enthusiasts.

This is also a great occasion to reinforce our identity and credibility as a leading independent and family-owned company,” Raymond Weil’s CEO Elie Bernheim told Watchonista.

The Germany-based NOMOS Glashütte is also stoked to be part of the watch industry’s VIP party. “Being a part of Watches and Wonders Geneva 2024 confirms that NOMOS Glashütte, which is an independent and owner-operated brand, has established itself in the world of luxury watches,” the brand explained.

“Aside from the annual NOMOS Forum, hosted in Glashütte in the fall, Watches and Wonders Geneva is the most important event of the year for us.”

As for NORQAIN, its debut at Watches and Wonders Geneva 2024 is more than a flex – it’s a milestone. “As a young and dynamic company, we really want to make the most of it. We are especially excited to meet new partners to whom we can introduce the brand,” the brand told Watchonista.

“We have received a lot of requests from retailers and media around the world and are looking forward to introducing them to the adventurous NORQAIN world. As a family-owned company, we strive to demonstrate our independent spirit by building strong partnerships and showcasing challenge and innovation spirit at the forefront of our mission.”

Final Thoughts

As the days until Watches and Wonders Geneva 2024 kicks off wane, the stage is set for a tremendous showcase of timepieces, innovation, and the out-of-the-box collaborations that define the watchmaking universe.

Geneva is ready to be the epicenter of horological brilliance. So, get ready, and be sure to book your ticket now!

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