Maurice Lacroix Launches #TIMECODE Treasure Hunt To Win A New Limited Edition AIKON
The brand has launched an online game to win their new Limited Edition AIKON Venturer.
Hot off the success of last year’s #chaseyourwatch campaign, Maurice Lacroix has launched TimeCode, an immersive interactive experience. Open to everyone, this new campaign will allow participants to chase time around the world. The winners (yes there will be multiple) will receive a new AIKON Venturer Limited Edition made especially for the #TimeCode campaign.
What is TimeCode?
Think of TimeCode as a massive online multiplayer scavenger hunt. Except, unlike other scavenger hunts, the player doesn’t need to run from one place to another, city to city, they can participate from the comfort of their smartphone.
During gameplay, players will be virtually visiting select global cities, where they will need to answer questions about each city to obtain credits. These credits are called #TimeCode. Some of these codes are permanent, others are temporary and will require you to re-activate. Winning is straightforward: the person with the most #TimeCode wins!
About the New AIKON Venturer Limited Edition
This 43mm AIKON timepiece is based on the ever-popular Venturer collection. Made in a series of 500 pieces on the occasion of the #TimeCode competition, this limited edition is sure to excite players of the game and new collectors to the brand.
Powered by an automatic ML 115 calibre, this 30-meter urban adventurer's watch is the perfect accompaniment to an active lifestyle. A bright blue brushed dial and orange accents help to modernize this icon further. Available on a brushed stainless steel 'five rows' bracelet or blue leather strap with orange stitching. Its unidirectional rotating bezel incorporates a countdown function that can measure any time.
The AIKON Venturer Limited Edition will be available via Maurice Lacroix retailers and the brand’s website. Or! For a few lucky winners of the #TimeCode competition!
How To Participate
You have to play to win! And to play, you can simply visit Maurice Lacroix’s dedicated #TimeCode page. Once registered, players can begin their journey to earn the most #TimeCode points! Next up? London! From May 16 to May 21 visitors to the TimeCode page will be transported to this great city to earn #TimeCode!