The Italian Job: Experiencing The 2019 Passione Engadina With Bulgari
Cars & motorsport

The Italian Job: Experiencing The 2019 Passione Engadina With Bulgari

For the second year, Bulgari partnered with the Passione Engadina as primary sponsor and further strengthened its presence in historic car racing.

By Alexander Friedman
Co-Founder - Business Development

When many think of the Swiss Alps, they envision snow-capped mountains and some of the best skiing this side of the Atlantic. Every winter, the siren song of Alpine slopes bring out the best skiers from all corners of the earth. But the best-held secret in Switzerland is that summer may very well be the best time to experience this landscape.

Bvlgari Octo Finissimo Chrono GMT
Engadine roads

The Passione Engadina

Founded by Paolo Spalluto, the Passione Engadina is one most anticipated events on the St. Mortiz calendar. This themed gathering of passionate car lovers brings out the very best Italian machines. Watchonista has even participated (and competed!) in the last three editions (read HERE and HERE). Beyond the beautiful machinery on display, the definite highlight of each year's edition is the Julius Baer Rally. Competitors from around the world gather to win the coveted St. Moritz Challenge Cup.

Engadine roads
Bvlgari Octo Finissimo Automatic in the Engadine
Hang on a minute lads. I've got a great idea! Paolo Spalluto

The curvaceous high-altitude passes would make Michael Caine’s 'The Italian Job' character Charlie Croker proud!

For those of you that never experienced the thrill of crossing a pass at more than 2400m of altitude, the Passione Engadina rally could be the experience you’re missing.

The Maserati Merak

Bulgari’s Participation

“The link between Bulgari and car design is quite strong,” says Fabrizio Buonamassa, Bulgari's Director of Watch Design, which explains why Bulgari returns to St. Moritz for the second year. After all, the love of beautiful Italian lines is what drove coachbuilders such as Bertone, Giugiaro, or Pininfarina.

Bvlgari Octo Finissimo Automatic Black Ceramic
So, it's a passion for beautiful things. You know, we are very strongly linked with the Italian design culture and cars are part of this world. After the Second World War, the most impressive coach builders came from Italy to make amazing pieces of art. And even after the Second World War, Bulgari became one of the most impressive and precious jewelry makers in the world. So maybe this is the link. Passion for beautiful things, passion for proportions and details. Fabrizio Buonamassa

Hitting the road

The Bulgari Team graciously lent a beautiful vintage Maserati Merak. An impressive V6 mid-engined 2+2 sports car produced by Maserati between 1972 and 1983. Our photographer Pierre Vogel and I drove this Giugiaro Designed sportcar through the picturesque passes of St. Moritz. The look and feel of elegant Italian design were there. Our Merak probably lacked some horsepower, but we made it to the finish line in one piece.

The Maserati Merak
Bvlgari Octo Finissimo Chrono GMT

Throughout the weekend, we revisited Bulgari’s Octo Finissimo collection. The perfect timing partner for the Passione Engadina as this year’s Octo Finissimo Chronograph GMT took the horological world by storm. We’re looking forward to returning in 2020!

Bvlgari Octo Finissimo Chrono GMT
Bvlgari Octo Finissimo Chrono GMT

From St. Mortiz to the Julierpass, on to the Tiefencastel, then to Davos, where for a brief second we re-experienced winter. Finally, the Flüelapass, Sent, Zernez, and then back to St. Moritz, where Bulgari treated guests to an exquisite gala.

Bvlgari Octo Finissimo Automatic
Lamborghini Miura SVJ
Lamborghini Countach
Bvlgari Octo Finissimo Automatic
Ferrari F40
Ferrari Testarossa
Bvlgari Octo Finissimo Chrono GMT
Alexander Linz’s Alfa Romo Giulia Carabinieri
Lamborghini Countach
AT the arrival with Paolo Spalluto
Bulgari Showroom at the Kulm Hotel
Serpenti Seduttori

(Photography by Pierre Vogel)

And receive each week a custom selection of articles.

ICE St. Moritz – No Time To Die, But High Time For A Drive!

By Frédéric BrunContributor
It would take more than the Coronavirus to prevent us from grabbing a seat aboard the famous James Bond Aston Martin, one of the guest stars of the Concours...

LVMH Watch Week: Bulgari Presents Three Exquisite Divas’ Dreams

By Sophie FurleyEditor-At-Large
Three new dials in malachite, lapis lazuli and peacock feathers turn the spotlight on Bvlgari’s Divas’ Dream collection.

Shanghai Stars: Bvlgari Unveils Its Serpenti Seduttori And Some New And Very Exclusive Octos

By Alexander FriedmanCo-Founder - Business Development
Watchonista travels to Shanghai for the launch of the Bvlgari Serpenti Seduttori and gets the opportunity to see five stunning new men’s Octo creations...

BVLGARI Prizes at GPHG 2019 - Chronograph Watch Prize