¡Dios Mio! Watch Spotting At Salón Internacional de Alta Relogeria (SIAR) 2019
As Latin America's premier horological showcase, SIAR has quickly become a mecca for fine watchmaking. From small independents to large brands, the show continues to grow every year. Watchonista was on location for the second year and documented our visit with a photo report.
Founded by Carlos Alonso, SIAR is a destination for brands, enthusiasts, and collectors from Latin America, South America, and beyond. We previously sat down with Alonso to get his thoughts on the state of the show and market, which you can read HERE. Today, we're going to take a look at the wide range of novelties we experienced during our stay in Mexico City.
Nearly 50 brands participated in the 2019 edition of SIAR. Major brands such as Audemars Piguet, Jaeger-LeCoultre, and Girard Perregaux were joined by newcomers such as Unnamed Society (read HERE), Harbor, and more. There was something for everyone and based on our visits with the brands, the state of the Latin-American market is quite strong.
“SIAR is a very important event for us. It’s the biggest event in the Latin American market. Mexican clients know the watchmaking industry very well and they know the individual pieces very well. We’ll continue to follow this market. Latin America is a great market for us, Mexico in particular. The Mexican people are close to the Italian people because we are Latinos and we have the same taste for beautiful things and we have a lot in common outside of watches.” - Fabrizio Bounamassa, Bulgari's Creative Director of Watches
Photo Gallery: SIAR 2019
During SIAR 2019, the Watchonista team did a fair amount of watch spotting. We've assembled our highlights into the photo gallery below. Please enjoy this selection of some of the top watches we experienced at SIAR 2019.
For more information on Salón Internacional de Alta Relogeria (SIAR), visit their official website, HERE. The show will return in 2020 which promises to be the largest edition to date. Stay tuned to Watchonista as we will continue to bring you all the latest news from SIAR!
(Photography by Liam O'Donnell)