Is David Beckham the Best Brand Ambassador Ever?
Recently, Becks did a mini tour for Tudor fans. Here’s Team Watchonista’s take.
By Watchonista
While an ocean separates the Watchonista crew, we are also forever linked by our love of watches. Case in point, Sébastien Aeberli and Rhonda Riche had a spiritual reunion this month when they both attended a Tudor event – Rhonda in Toronto and Seb in Zürich – where they shared the experience of breathing the same air as the legendary footballer, Tudor ambassador, and genuine watch enthusiast Sir David Beckham.
Having attended two of Beckham’s recent meet-and-greets designed to celebrate his longstanding association with Tudor, we couldn’t help but ask ourselves: Is David Beckham the best watch brand spokesperson in the world right now?
Seb and Rhonda discuss.
Sir David Beckham: Man of The People
By Rhonda Riche
Editor-At-Large
Clearly, Beckham is no mere mortal. The guests at the Toronto event waited two hours past the expected start time, without complaint, for the star to make an appearance (in typical Toronto, the star was stuck in traffic). However, Beckham’s eventual arrival was a treat.
Sir David has been a Tudor Ambassador for almost ten years. He also turned 50 just 10 days before the Toronto event. His own style evolution (no more faux hawks) tracks with Tudor’s growth over the last decade.
Enthusiasts often have a conflicted relationship with brand ambassadors. Some love them, while others just feel they are pretty faces, not authentic watch fans. It seemed unanimous among the Toronto crowd that Beckham is both an exceptionally pretty face AND a genuine watch enthusiast.
When Becks took the stage for a short mediated conversation, he directly addressed his collaboration with Tudor. “I like to have a long-term plan with partners,” said Becks.
He credits Tudor with following him through different stages of his career: “The brand has a history, but they are open to doing different things like what they are doing with my club in Miami.” This caused a little rumble in the crowd as a few guests held up their pink Inter Miami Black Bay Chronographs.
Community Service
Here’s the thing about Beckham’s real star power: Yes, he has built a lasting relationship with Tudor, but in the room, he knows how to connect with the collector community. For the Toronto event, he did his research and talked about his love of Canada (“Muskoka is one of my favorite places in the world.”) and watches (“My first paycheck from Manchester United was a watch.”)
Next came the meet-and-greet. Beckham stood for photos with the fans for at least an hour. I spoke with some of the fans after their meeting, and everyone felt that they had shared a small moment with the sports legend. “He commented on my watch,” said one guest. “He even knew the year and model, even though it wasn’t a Tudor.”
What do events like this mean to the community? While this event was definitely about breathing the same air as a soccer legend (and judging by the age of the crowd, they probably had a Beckham poster on their wall), it was also about feeling a connection to Team Tudor.
More than a few attendees mentioned that they would not have dreamed of wearing a pink watch before the Inter Miami BB Chrono. And in the Q&A, Becks mentioned that, if you asked him 10 years ago, he wouldn’t have imagined the bright blue Flamingo.
That’s what he likes about the Tudor and the community: the brand is pushing boundaries, and the fans are open to these new ideas.
A Knight in Zürich
By Sebastien Aeberli
Design, Content & Social Media
Less than a week after officially becoming Sir David Beckham – a title that feels right at home on a man who has spent decades carefully balancing tradition, ambition, and reinvention – the superstar brought with him a distinctive blend of global celebrity and deeply rooted British charm. His presence at the Tudor event in Zürich underscored his unique ability to bridge worlds, in this case, the high-gloss realm of international fame and the grounded authenticity of his working-class upbringing.
The quiet confidence with which he entered the venue reflected not only his polished public persona but also a natural ease that few in his position can convincingly maintain. That is because, while many celebrities project a sense of untouchable glamor, Beckham continues to resonate on a human level – approachable, considerate, and unmistakably stylish.
The venue itself, Zürich’s Kraftwerk, with its stripped-down industrial architecture, served as more than just a backdrop. Once a gritty power station, now a sleek event space, Kraftwerk’s history subtly echoed Beckham’s transformation from a modest East London upbringing to a knighted ambassador for luxury brands.
Moreover, the unpolished steel, exposed concrete, and clean lines of the setting symbolized the technical precision of Swiss watchmaking. It echoed the mechanical artistry of Tudor watches, while also complementing Beckham’s aesthetic – elegant yet rugged, refined but still rooted.
In this raw yet sophisticated space, the partnership between product and personality felt seamless, almost inevitable.
Swiss Precision Meets British Elegance
Without Toronto traffic to contend with, the timing of Beckham’s entrance – precisely at 12:30 p.m. – mirrored the Swiss reputation for punctuality. Greeting a room of around 120 handpicked guests, including journalists and industry insiders, he looked perfectly composed in his tailored attire, anchored, of course, by a Tudor Black Bay 58 burgundy on his wrist.
Meanwhile, outside the venue, alphorn players provided a picturesque dose of local culture, adding a whimsical touch of “Swissness” to the occasion.
Fashion First: Beckham's Signature Style Philosophy
As in Toronto, a few pre-approved inquiries were asked of the superstar. Beckham responded with ease and warmth, touching on his evolving approach to fashion. “My style is becoming more classic the older I get,” he shared.
Once known for bold fashion choices and ever-changing hairstyles, Beckham now leaves the experimentation to his children. Accessories, he emphasized, are no afterthought: “I start with my watch and build the rest of my outfit around it.”
When asked to name a favorite watch, Beckham artfully dodged the question with humor. “It’s like asking who my favorite child is,” he laughed, but eventually admitted to having a longtime preference for the Pelagos. However, the BB58 he wore for the event was also a personal favorite.
Fun Fact: At one point in the conversation, Sir David recounted the first time he saw a Tudor in a London shop window years ago; he mistook it for a vintage Rolex.
Closing Impressions
After a brief 20-minute press session, guests descended into the Kraftwerk hall for networking, canapés, and a second round of Beckham’s presence on stage. The mood was, in typically Swiss fashion, polite and reserved – what Beckham described diplomatically as “Swiss energy.”
Reflecting on his first trip to Switzerland at age 15 with Manchester United, Beckham recalled bringing his grandparents along – a quiet testament to his enduring sense of family and humility.
From London streets to Zurich’s power halls, Sir David Beckham continues to command attention not with spectacle, but with subtlety – and a well-chosen watch.
For more information about the brand’s watches, check out the Tudor website.