The Unlikely Watch Collector
The Unlikely Watch Collector: Bad Bunny
Bad Bunny’s watch collection showcases bold style, rare vintage pieces, and luxurious, customized timepieces reflecting his fearless personality and creativity.
By Sébastien Aeberli
Design, Content & Social Media
When you think of Puerto Rican megastar Bad Bunny, bold fashion, electric performances, and fearless self-expression instantly come to mind.
But behind the kaleidoscope of oversized hoodies, gender-fluid silhouettes, and avant-garde streetwear lies another obsession – one that quietly gleams beneath the spotlight: a world-class watch collection.
From rare vintage icons to custom diamond masterpieces, Bad Bunny’s timepieces are less about timekeeping and more about storytelling. Each one reflects his audacity, cultural pride, and refusal to conform to anyone’s expectations.
As he gears up to headline the Super Bowl 2026 halftime show, his watches remind us that style, like art, is about authenticity, not approval. Every tick of his collection tells a story of movement, identity, and reinvention – a reflection of how far he’s come from the streets of Vega Baja to the global stage.
Let’s step inside the world of Bad Bunny’s extraordinary horological universe.
“Wood You Dare?” – The Rolex Day-Date 18038 “Wood”
A true ‘70s masterpiece, the Rolex Day-Date 18038 “Wood” is a conversation starter that radiates nostalgic warmth. Crafted in 18k yellow gold and featuring a rare wooden dial cut from natural burl, it blends organic texture with meticulous precision – a harmony of nature and luxury that feels both grounded and extravagant.
Bad Bunny famously wore this piece at the 2023 GLAAD Awards, pairing it effortlessly with a tailored look that underscored his refined eccentricity. The contrast of precious metal and raw wood mirrors his creative duality – an artist who marries authenticity with excess.
Much like his music, this watch thrives on tension and contrast, turning classic design into a bold declaration of individuality.
“Holy Chrome” – The Rolex x Chrome Hearts Custom
In collaboration with Shay Jewelry, Bad Bunny reimagined a classic Rolex through the gothic, rebellious lens of Chrome Hearts. The result was a timepiece that feels less like jewelry and more like wearable art.
The signature Chrome Hearts monogram, engraved and sculpted into the bracelet, injects an unmistakable street-luxury energy. The fusion of precious metals with dark, rock-inspired iconography embodies the dual worlds Bad Bunny constantly straddles – the underground and the elite.
This piece doesn’t whisper luxury; it growls it, transforming traditional Swiss precision into something deeply personal and subversive.
“Drip at 40 Meters” – The Rolex Submariner Date 16618 Serti Dial
The Rolex Submariner Date 16618 proves that even icons can evolve into statements of maximalist luxury. Its 18k yellow gold case and factory-set Serti dial – sparkling with sapphires and diamonds – elevate a diver’s tool into an artifact of opulent rebellion.
Designed for underwater endurance yet flaunted on red carpets, this watch encapsulates Bad Bunny’s approach to fashion: pragmatic at its core, but wrapped in drama and allure. The Submariner, known for its precision and durability, finds new meaning here – a symbol of self-assurance for a man who refuses to separate work from art or style from story.
For him, it’s not just about diving deep – it’s about shining brighter while doing it.
“Crown Royal” – The Patek Philippe Ref. 3980
The Patek Philippe 3980 stands as one of the crown jewels of Bad Bunny’s collection – an exquisite vintage piece lavishly encrusted with diamonds and blue sapphires. Every surface of this 1980s treasure exudes grandeur: a gold dial scattered with gemstones, a bezel set with baguette sapphires, and lugs glistening with precision-cut diamonds.
It’s a watch that channels aristocratic refinement, yet in Bad Bunny’s hands, it feels entirely modern. He recontextualizes old-world luxury through a lens of swagger and culture, transforming what might once have been reserved for European royalty into a symbol of Latin excellence and confidence.
It’s the perfect metaphor for his career – heritage reborn through innovation.
“Pink Rebellion” – The Patek Philippe Ellipse Ref. 4831
Few could pull off a pink-strapped Patek Philippe, but Bad Bunny wears it like armor. The perfectly balanced oval-shaped Ellipse 4831J in gold is already a masterpiece of minimalist elegance and has a timeless design, but the vivid pink strap catapults it into the realm of artful provocation.
In a world where luxury often means restraint, this combination shouts self-expression. It tells us that masculinity and sophistication can coexist with vibrancy and play. Every detail feels intentional: the warmth of the gold, the boldness of the strap, the ease with which he wears it.
This is not a watch meant to blend in; it’s meant to announce itself, just like its owner.
“Breaking Time & Gender” – A Vintage Audemars Piguet “Ladies Watch”
Bad Bunny’s choice of a vintage Audemars Piguet ladies’ model with a hexagonal dial and diamond-set bezel is a deliberate act of rebellion – one that pushes back against horology’s outdated gender binaries.
This compact, gem-set beauty sits lightly on the wrist yet carries enormous cultural weight. By choosing it, he challenges the notion that luxury is defined by size or gender, reminding the world that style transcends labels. It’s a subtle but powerful declaration: watches have no gender, only personality.
And in this case, that personality is daring, disruptive, and entirely original.
“The $7.5 Million Flex” – Audemars Piguet Royal Oak Chronograph x El Russo & Co.
When Bad Bunny paired a $7.5 million custom diamond chain by El Russo & Co. with a $193,000 Audemars Piguet Royal Oak Chronograph, he wasn’t just accessorizing; he was curating an experience.
The 18-karat white gold AP, fully set with 892 brilliant-cut diamonds and luminous mother-of-pearl sub-dials, radiates a near-blinding intensity. The chain, equally audacious, amplifies the opulence, transforming his look into something between high fashion and art installation.
Together, they capture the essence of his ethos: excess as expression, craftsmanship as confidence. It’s the kind of moment only Bad Bunny could pull off – and the world can’t look away.
“Retro Gold Fever” – Cartier Santos Carrée 18K
The Cartier Santos Carrée, drenched in 18k gold and fully iced-out, channels the excess of the 1980s – a decade of BIG style and unapologetic opulence. Its square case, bold screws, and mirror-like dial exude an architectural confidence that feels right at home on Bad Bunny’s wrist.
More than a throwback, it’s a reclamation of vintage luxury for a new generation. The diamonds shimmer under stage lights, but what truly shines is his ability to bridge past and present – to wear a relic of power and make it feel effortless now.
This is retro redefined, elevated by attitude and authenticity.
“Two Time Zones, One Superstar” – Cartier Tonneau Dual Time XL
The Cartier Tonneau Dual Time XL embodies understated complexity. Crafted in white gold, its elongated case curves elegantly along the wrist, housing dual dials that allow its wearer to track two time zones simultaneously – a nod to a life lived between continents, cultures, and creative universes.
Bad Bunny’s connection to the Tonneau is deeper than functionality; it speaks to his sense of motion, of constantly existing between worlds. It’s a quiet watch, but one that reveals its brilliance slowly – much like its owner.
Sleek, refined, and cosmopolitan, it’s less a timepiece than a passport in gold.
“Blue Notes” – Cartier Ballon Bleu de Cartier
At the 2020 Billboard Music Awards, Bad Bunny paired a black suit with the Cartier Ballon Bleu, a watch that has come to symbolize refined rebellion. With its smooth, rounded case and distinctive blue sapphire cabochon crown, the Ballon Bleu merges fluidity and sophistication in a way few designs can.
On his wrist, it looks fresh and effortlessly modern, balancing his flamboyant aesthetic with quiet confidence. It’s the rare piece that complements without competing – a softer statement of luxury for an artist who has mastered both chaos and control.
The Ballon Bleu is poetry in steel and sapphire, and Bad Bunny makes it sing.
Final Tick: Time as Identity
Bad Bunny’s watch collection isn’t just about luxury – it’s a manifesto of identity, artistry, and defiance.
Each piece, whether vintage or bespoke, tells a story of transformation – from San Juan to superstardom, from the streets to haute horology. In his hands, time becomes more than something to measure. It becomes something to wear, feel, and redefine.