Brew Metric Teddy Baldassarre Edition © Brew

The Nuance of Collaboration: The Brew Metric Teddy Baldassarre Edition

The retailer and content creator’s first timepiece collaboration, the recently released Brew Metric Teddy Baldassarre Edition is all about the details.

By Mike Espindle
Executive Editor

You can check me on this, but I think this is the first time I’ve written about a watch that was born from a deceptively informal video. Here’s the story: In 2018, content creator Teddy Baldassarre published a video on his growing YouTube channel of his Central Park interview with upstart watchmaker Jonathan Ferrer discussing Ferrer’s then-only-three-year-old watch brand, Brew.
 

Seven years on, and that seed planted for a potential collaboration down the road has resulted in a telling special edition that takes the often boldly color-packed Brew Metric (especially the Super Metric models) and translates it into a more straightforward execution to jibe with Baldassarre’s more collector-centric media. Moreover, this recently released special edition elegantly incorporates subtle details that honor the two partners’ almost parallel journeys in the watch world.

It is abundantly clear that these two partners not only know each other well but also respect one another. So, let’s take a look at the Brew Metric Teddy Baldassarre Edition.

Metric, Mild?

For Brew fans, this new Metric’s 36mm sleek, modern, steel cushion-shaped case, circular dial, straightforward chrono pushers, and integrated, tapered steel bracelet will be familiar territory. Also, just like previous Metric and Super Metric chronographs from Brew, this special edition is powered by a precision Seiko VK68 Hybrid Meca-Quartz Chronograph movement.
 

However, Brew’s typical mid-century-inspired dial color pops have been reined in to a less-disruptive, more modern dark blue-grey motif with modulated tones of sedate blue for details (most noticeable on the 60-minute totalizer sub-dial at 10 o’clock). Meanwhile, at 3 o’clock, the very subtle “Brew” logo, which, along with an engraved logo on the crown and on the caseback with “Brew|Teddy” badging, is the only branding you will detect for this watch.
 

The familiar small seconds register at 6 o’clock now feels like a continuation of the dial’s surface, making for a smoother read. Additionally, the baton minute and hour hands are now ever-so-slightly “arrow-pointed” for a more classical hand-read. Lastly, the central chronograph hand has been elongated, on both sides of the spoke, and newly tapered from wider to narrower at the business end.
 

Lastly, the angled date window at 4:30, seen on many previous Metric executions, has been eliminated.

Cup-o’-Joe

Of course, the brand name “Brew” is unapologetically derived from the coffee obsession of band founder Jonathan Ferrer. “Coffee shops are my place of peace. This is where I enjoy designing, meeting with people, and it just seems as though everyone around me is enjoying their time, too,” he confessed in an early interview.
 

A dedicated espresso-shot timer has been a feature of many Brew watches, in both analog and digital forms, and has also served as a whimsical line in the sand for defining the brand’s charmingly informal approach to watch design. The watch media has been delighted to sip deeply from this little, out-of-the-box definer.
 

So, naturally, the Brew Metric Teddy Baldassarre Edition also includes this timer. It runs along the flange as a barely noticeable gauge between 5 o’clock and 7 o’clock, but it speaks volumes about the natural affinity between the two collaborators.

Order One to Go?

Listing for just $475, the Brew Metric Teddy Baldassarre Special Edition is, indeed, reported as a special edition, but no production limit was available at press time. You can likely learn more, including ordering information and the promise of a behind-the-scenes look at the making of the watch, by visiting the Teddy Baldassarre website right after you read this.

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