Journalist and photographer Anders Modig embarked on the watch path 15 years ago, but still keeps one leg in other fields of journalism – most notably architecture and design, as well as culture and travel. He has clients from US in the West to China in the East, and over the years he has been editor in chief of seven different titles ranging from entrepreneurship to watches. He also has a communication agency, which produces anything from films to events. A former chef, food is alongside alpine skiing one of his great interests. "I do have a scallop fetish," he confesses. If there is anybody in the Watchonista community out there in Mongolia, please hit him up with the best insider tips for horse riding holidays in the Genghis Khan country