Xavier Dietlin designs and manufactures innovative exhibition display windows incorporating the latest in technology. In 2006, he designed the Raptor display window for Hublot, a windowless display unit equipped with an infrared detection system that makes the product disappear in 1/10th of a second. During the LIFT conference, which was webcast, six innovative display windows were presented on-stage to the audience. They were subsequently “handed over” to the audience who were introduced to them and could test them. Xavier Dietlin was able to answer visitors’ questions and explain the meaning of his work: “The question is not to know how we make a display window, but why?”