TAG Heuer Carrera Plasma Tourbillon Nanograph

TAG Heuer introduces the new TAG Heuer Carrera Plasma, featuring lab-grown diamonds. This marks a major milestone in the over 160-year company history and the watch industry at large. This technical disruption is a new way of mastering design and the play of light with material, and the versatility of lab-grown diamonds provides unbounded creativity.

This defining step for TAG Heuer as a luxury watch manufacturer – entering the sector of lab-grown diamonds – focuses on the avant-garde aesthetics, versatility and design codes that have the power to make a watch truly unique, all while keeping up the offering of TAG Heuer watches. The introduction of the TAG Heuer Carrera Plasma is yet another example of the company’s avant-garde innovative spirit that lies so deeply in the brand’s DNA.