Louis Erard Excellence Regulator « Eric Giroud » Limited Edition

Maison Louis Erard works in the shadows to renew itself. Today, it reveals chapter 1. It lays the first stone of the edifice by relaunching its iconic model, the Excellence Regulator, redesigned by the talented Eric Giroud.

At a time of new attitudes to consumerism, when society questions its choices and is looking for meaning, a dominant statement has appeared: consume less but better. Demanding and responsible, customers expect brands to share their values and claims. Close to its customers, Louis Erard is working in this direction. The watchmaking brand orchestrates the foundations of its overhaul, symbolised by the launch of its iconic model, the Excellence Regulator, in a revisited self-winding mechanical version, available in three limited editions.

With its unusual time display – the hours and seconds are off-centre – the Excellence Regulator has established the success of Louis Erard. A genuine icon of the brand, it is not rare to see it on the hands of men – and women – who are sensitive to its exclusive and disruptive look.