Milano Watch Week 2026: An Insider’s Verdict on Europe’s Rising Watch Event
Chopard Zagato Lab One Concept
The new creative collaboration between Karl-Friedrich Scheufele (Chopard Co-President), the Chopard design team, Andrea Michele Zagato (Zagato President) and Norihiko Harada (Zagato Chief Designer) combines iconic codes from both Maisons to introduce a true concept watch showcasing the watchmaking prowess of the Manufacture's workshops founded in Fleurier in 1996 with the avant-garde spirit of the Italian coachbuilder. Much as a concept car represents innovation in the automotive world, Chopard introduced its first concept watch in 2020 with the Mille Miglia Lab One model, offering enhanced performance and a futuristic aesthetic influenced by racing cars. Today, the Zagato Lab One Concept model is a horological tribute to the automotive designer.