ArtyA Son of Earth Precious Butterfly Engraved 1/1

In 2012, while the imago ArtyA was still in the midst of its imaginal stage, its father and creator, designer, and CEO Yvan Arpa decided to inject into the chrysalis of his brand an extra bit of watchmaking DNA, in the form of a new collection baptized Son of Earth.

With the first and last vocation of immortalizing the infinite beauty of the macroscopic world offered by our Earth, from its mineral origins to the organic life as we know it today.

And what more symbolic choice could have made Yvan Arpa at that time but the butterfly to depict the holy splendor of the masterpiece of Life on Earth?