Armin Strom Lady Beat Manufacture Edition Black

The newest watch from Armin Strom demonstrates one of the brand’s core principles: always innovate. Boldly redesigning the brand’s typical movement, dial and case, Lady Beat marks a milestone of the new System 78 Collection, which highlights innovative watchmaking at a competitive price.

The latest no-compromise watch from the Biel-based manufacture is a decidedly feminine one, but one exuding the technical look and feel of the genuine manufacture movement powering every Armin Strom timepiece.

Lady Beat’s design features differentiated aesthetics that make it wholly unique and feminine. And this is thanks to the fact that the men behind Armin Strom know their boundaries: instead of using the brand’s testosterone-influenced in-house design, the company (wisely) consulted freelance designers of the opposite sex to ensure authenticity and a decidedly feminine feel.