Zenith, the brand with the guiding star governed by daring, pleasure and authenticity

As the embodiment of both tradition and modernity, mastering the latest engineering techniques even as it continues to cultivate ancestral skills, Zenith is proud — this year more than ever — to partake of both History and the Avant-Garde.

Through careful renovation of the Manufacture’s main building, the brand has proven its attachment to its watchmaking heritage, just as it has contributed to honouring the addition of Le Locle’s industrial architecture to UNESCO’s World Heritage list. The creative daring that has always defined the brand will henceforth find expression in the most modern 19th century workshops that could possibly exist, where very traditional tools rub elbows with the most sophisticated binocular microscopes, and manual gauges with digitally-controlled machines.

After-sales service remains capable of repairing any timepiece made since 1865, even if it has to re-create a unique component from scratch. But the new watchmakers also know how to make the best use of silicon’s properties. While it has never stopped paying tribute to the visionaries of the past whose destinies were tied to the brand, Zenith also supports the boldest adventurers of our day. The brand has jumped from the stratosphere with Felix Baumgartner and has never stopped turning heads at shows, or winning Fine Watchmaking’s most coveted awards.

These multiple strengths have given us material on which to draw as the basis for authentic renewal: a new website, a novel marketing campaign, and a revamped collection — all in the run-up to the much heralded 150th anniversary celebrations.