Tour Auto Optic 2ooo: Zenith is on the startline

As the official timekeeper of the Tour Auto Optic 2ooo, Zenith was there for show day, Monday, April 20, 2015 at the Grand Palais in Paris. In honor of the occasion, Zenith organized a press conference in its pop-up store: an exclusive space paying tribute to the brand’s 150th anniversary and its passion for mechanics. Aldo Magada, President and CEO of Zenith, and brand ambassador Felix Baumgartner used this opportunity to present the new El Primero Chronomaster 1969 Tour Auto Edition. Experience the race’s big moments on the Zenith Hub.