TAG Heuer Panamericana

Carrera, from 1963 to now :

Accelerated technology and design savoir-faire timeless motor-racing prestique

In 1963, Jack Heuer, the man responsible for some of the most groundbreaking advances in sports timekeeping, turned his attention to the specific needs of professional motor-racing drivers. He also had in mind the ideal inspiration: the “Carrera Panamericana Mexico Road Race”, the world’s most grueling open-road endurance competition “Just the sound of the name itself – elegant, dynamic, easily pronounced in all languages and charged with emotion. I knew then that my new chronograph was the perfect tribute to this legend.”