TAG Heuer | G.E.M. rocks on the top of Europe

A unique event on “Top of Europe”. A first: thanks to Swiss watch brand TAG Heuer, a Chinese music star – the composer, dancer, musician and actress G.E.M. – performed on the famous Jungfraujoch glacier for an audience of more than 200 Chinese fans who had travelled from China and all over Europe.

G.E.M. is a household name in China. A generational phenomenon throughout the country and across Asia. Young, beautiful and talented with a powerful voice and a sought-after look, she is the epitome of success and, at just 24, is admired by an entire generation of youngsters who know her songs by heart.