TAG Heuer | Chris Hemsworth – Don’t Crack Under Pressure

Since the filming of Rush, which TAG Heuer partnered in 2013 and which starred Chris Hemsworth as the Formula 1 driver James Hunt, the friendship between the Australian and the Swiss watch brand has grown ever closer.

Chris was already a big fan of the brand, wearing TAG Heuer watches in his day-to-day life. The first contact he had with the brand marked the start of a warm friendship and mutual respect. He was already well-known, with a growing international profile, and demonstrating an ability not to crack under pressure as he developed his illustrious career while nurturing his home and family life.