TAG Heuer | Ayrton Senna celebration with the Senna Family in San Paulo

For the occasion, TAG Heuer CEO Jean-Claude Biver on stage with an holographic representation of Ayrton Senna, to unveil for the first time in Brazil the “Senna special edition” watches. A special event with the presence of the Senna Family, Bruno & Bianca, remembering Ayrton’s passion for TAG Heuer watches. Ayrton’s gold beloved model – from the Swiss watch Museum – was also on display. The perfect occasion to celebrate the reinforcement of the TAG Heuer presence in Brazil, announcing new local partner Freddy Rabbat to redeploy the brand in the country.