Milano Watch Week 2026: An Insider’s Verdict on Europe’s Rising Watch Event
New Advertising Campaign
The new Zenith campaign is an invitation to escape from routine. Featuring free, wide-open spaces, each seeming to reveal a mechanical or aesthetic detail, it vividly testifies that, for Zenith, excellence sparks daring. It pays tribute to the reaffirmed brand values: the authenticity of its watchmaking expertise; the bold daring of its enterprising spirit; and the unique pleasure of the timepieces it makes.