Baume & Mercier presenting the new Capeland Shelby® Cobra watch

Today, we are pleased to share a new celebration, and a new partnership. 50 years ago, automotive legend Carroll Shelby achieved a victory that would change the course of international racing forever: the 1965 FIA International Championship of GT Manufacturers. In doing so, Shelby would not only restore American racing prestige, but bring his greatest creation to world attention: the iconic Cobra.

Together with the Carroll Shelby Company, Baume & Mercier is proud to honor Carroll’s legend with limited edition Capeland timepieces that capture his most enduring triumph. Inspired by the vintage
1948 mono-push-piece chronograph in the Baume & Mercier museum, our Capeland Shelby®
Cobra is distinguished by its retro accents, classic lines, chronograph and tachymeter functions, polished and satin finished case and specially crafted hands featuring the Cobra logo. It is unparalleled elegance injected with pure snake venom.

This is where the story begins.