Baume & Mercier celebrates its new international ambassador, Chen Kun

Founded in 1830, the Swiss watchmaking Maison Baume & Mercier, is associating with the famous Chinese actor, singer and fashion model Chen Kun as its new ambassador to personify the “Life is about moments” campaign.

The cooperation between the Maison Baume & Mercier and the actor Chen Kun also symbolizes the fruit of 10 years of its ongoing establishment in China and the completion of an important stage.

“Choosing a Chinese ambassador and selecting Beijing as worldwide showcase for our brand on the occasion of our 185th anniversary clearly demonstrates our deep-felt attachment and trust in respect to the Chinese market.”
Alain Zimmermann, CEO Baume & Mercier.

Timeless style and elegance are the very essence of Baume & Mercier. By associating with Chen Kun, the Maison is starting a new chapter in its history with the promise of intense and exciting moments.

“I love this brand that is time-tested, full of emotions, and makes people elegant. Its classicism and elegance are exactly the values I’m personally pursuing.“
Chen Kun