Baselworld 2014: Cross the line with Eric Cantona

Hautlence celebrates its tenth anniversary this year, and a first gift already arrived at Baselworld: Eric Cantona is now the first member of the Hautlence RebelS Club. This “club” exists within a new communication strategy based on the motto “Cross the line!” This news came together with a host of colorful new models designed to seduce the retailers. It seems to be working!