All articles in: mikrotimer

The watchmaker has bombastically declared 2026 as its “Year of the Chronograph,” and for very good reason. Its legacy of precision chronography dates back more than 160 years (before it even produced wristwatches). So, today, we’re taking a concise look at TAG Heuer’s past to glean into its future.

Maximilian Bϋsser, the exemplary Swiss Watchmaking Art creator, reveals for us the secrets of the magical Swiss recipe, or how to drive fast, but wisely…

Philip Poniz, horological historian, Expert-in-Chief at WatchInvest, Inc., where he advises high-end watch collectors and investors, Head Expert at Antiquorum during its glory years, Court Expert and Master Restorer reveals for us all the little and big secrets of high frequencies in watchmaking.

The ‘enfant terrible’ of Swiss Haute Horlogerie is a speed specialist – and this is not confined to watchmaking!... Frequently far ahead of everyone else, he has known how to ‘conduct’ a spectacular career, by opening up the doors of Information Technology, 3D design and video to watchmaking. If he has dared to create the V4, the Double Tourbillon Breguet and the Cabestan, why should he ‘mince his words’ when faced with such a riveting topic?

In January 2013, two weeks before his announcement as CEO of Bvlgari, Jean-Christophe Babin, CEO of TAG Heuer at the time, explain in a rare interview how and why TAG Heuer has pushed watches’ frequency from 5 to 500Hz!