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Sharing our information and passion for timepieces goes hand in hand with being a watch person. Sometimes, helping folks on that front can lead to success. Sometimes, there are pitfalls. Sometimes, the results are just plain interesting. Here are some stories from the frontline on offering watch insights.

Watchonista spoke to seasoned collectors from the US, Europe, Asia, and the Middle East to capture something nobody has really explored yet: the collectors’ perspective on the Swatch x Audemars Piguet phenomenon before the reveal itself.

The profound intersection of the watch world and the car world is simply undeniable. We tapped some of the Watchonista community, who are as motorsports-centric as they are horology-centric, to put that intersectional nature to a frank test on the track.

As you develop along the spectrum of watch appreciation, complications invariably become that added personal bonus to your experience. We tapped an inner circle of Watchonista readers to find out more about their complicated obsessions.

Watchonista is reaching out to a select inner circle of our reader community. Our first question: What is currently exciting you about Rolex, and why?