Sartory Billard

Sartory Billard was founded in 2015 with a simple idea – design and create timepieces that capture and express the unique history and personality of their owner. The first three model series (SB01, SB02, and SB03) put Sartory Billard on the radar of watch enthusiasts around the world. The current SB04 and SB05 families have enabled Armand Billard to further refine and develop a unique style of hand craftsmanship and incorporate it into his vision of what bespoke watches could be. The brand’s vision is global, and it translates into a wide range of customization possibilities, giving free rein to the client’s imagination.The results have been well documented by not only their owners, but the world’s watch journalists and enthusiasts.

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A Time for Aqua: The 6 Most Striking Aquamarine Watches of 2026

Today, we’re looking at six timepieces where ocean-inspired shades, artistic craftsmanship, and contemporary watchmaking meet to create unforgettable expressions of elegance.

Vive le Différence: New Releases from Indie Brands Explore a Range of Creativity

Today, we’re looking at recent releases from Fleming, Kollokuim, Krayon, Ming, Dominique Renaud, and Sartory Billard.

Wrist Art: The Results of the TimeForArt Charity Auction

The arts-benefitting charity auction continues to grow into an ever-more important timepiece event, and Watchonista has the results!

Watchonista Staff Picks: The GPHG Finalists We Would We Like to Own

With the 2024 edition of the Grand Prix d’Horlogerie de Genève less than a month away on Wednesday, November 13th, we couldn’t help but ask ourselves: Which GPHG 2024 finalist would we like to own?
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A Time for Aqua: The 6 Most Striking Aquamarine Watches of 2026

Today, we’re looking at six timepieces where ocean-inspired shades, artistic craftsmanship, and contemporary watchmaking meet to create unforgettable expressions of elegance.

Vive le Différence: New Releases from Indie Brands Explore a Range of Creativity

Today, we’re looking at recent releases from Fleming, Kollokuim, Krayon, Ming, Dominique Renaud, and Sartory Billard.

Wrist Art: The Results of the TimeForArt Charity Auction

The arts-benefitting charity auction continues to grow into an ever-more important timepiece event, and Watchonista has the results!

Watchonista Staff Picks: The GPHG Finalists We Would We Like to Own

With the 2024 edition of the Grand Prix d’Horlogerie de Genève less than a month away on Wednesday, November 13th, we couldn’t help but ask ourselves: Which GPHG 2024 finalist would we like to own?
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