Roger Dubuis is delighted to partake once again in this year’s Watches&Wonders, and will release a digital campaign on September 19th 2014 to mark the countdown to Asia’s most anticipated Haute Horlogerie Exhibition.

At Watches&Wonders, the Roger Dubuis Manufacture will reprise its invigorating Hommage collection, housed under a vivid cuckoo clock display with a decidedly steampunk feel.

The teaser video entices watch enthusiasts and collectors alike into Roger Dubuis’ digital realm of “GoodbyeCuckoo, #Helloextraordinary”, an unparalleled social media experience that symbolically bids the cuckoo clock adieu, and welcomes the audacious reinterpretation of traditional horology. The Maison will continue to pique viewers’ interests with its series of tantalizing films to be unveiled daily, which will culminate in a spectacular revelation at Watches&Wonders 2014.

Having previously launched “GoodbyeCuckoo, #Helloextraordinary” with immense success at the Salon International de la Haute Horlogerie, the new series of films will take on a similar stylistic approach as its predecessor, instilling the same offbeat artistic flair but with an intriguing Asian twist. 

To enter the digital realm of the “GoodbyeCuckoo, #Helloextraordinary” campaign please visit: http://www.rogerdubuis.com/en/watches-and-wonders/