Live Pics: Rolex’s New Land-Dweller Collection and Novelties from Watches and Wonders 2025

Kicking off yesterday, Watches and Wonders Geneva 2025, the world’s largest watch event, is in full swing this week. Our team is on-site to cover all the highlights from your favorite brands – including Rolex. The excitement has been building through weeks of speculation, rumors, and celebrity sightings. But nothing compares to the real thing.

Well, yesterday, Rolex officially unveiled its 2025 novelties, and we’re thrilled to bring you live pictures of these dazzling new models.

Rolex is known for gradually evolving the features and designs of its various model lines. However, the pace of product updates has notably accelerated in recent years.

In 2023, Rolex discontinued the Cellini line and introduced the Perpetual 1908. The end of the Milgauss, famous for its magnetic resistance, paved the way for a technologically superior new collection.
 

If the Sea-Dweller and Sky-Dweller are designed respectively for underwater adventures and international travel, the new Land-Dweller collection targets daily use by modern women and men.
 

Available in versatile 36mm and 40mm sizes, this watch was conceived from the ground up to be a stylish yet dependable companion for work and leisure, suitable for weekdays or weekends alike.

The Land-Dweller runs on Calibre 7135, a new automatic movement developed over seven years and protected by 32 patents. At the heart of this calibre is the Dynapulse escapement, a breakthrough alternative to the traditional Swiss lever escapement.

Its benefits include lighter weight, strong resistance to magnetic interference, and exceptional energy efficiency. (Fun Fact: Rolex’s video demonstration of the Dynapulse escapement is simply mind-blowing.)
 

Another standout feature is the advanced oscillator, which incorporates a Syloxi (a silicon and silicon oxide composite) hairspring and beats at 36,000 vibrations per hour (5 Hz). This high frequency allows the watch to measure time to the nearest tenth of a second.
 

While such speed usually consumes more power, Calibre 7135 still delivers a solid 66-hour power reserve – thanks in large part to the efficiency of the Dynapulse escapement.

One cannot miss the Land-Dweller’s new integrated Flat Jubilee bracelet. That is because Rolex actually extended the case to meet the bracelet, making the transition from case to bracelet look absolutely seamless.

This is not the first time Rolex has used an integrated bracelet; the 1969 Rolex Quartz and 1974 Datejust also explored this design. But the restyled Oyster case, combined with the Flat Jubilee, certainly delivers the slimmest and most dazzling look yet.
 

Another standout design element is the honeycomb motif on the dial, enhancing the elegance and sophistication of the watch face. The hands are luminescent and specially designed for this model.
 

The Land-Dweller is offered in two sizes (36mm and 40mm), three materials (Rolesor, 18-karat Everose, and 950 platinum), two dial options (white and ice blue), and can come with either a diamond-set or fluted bezel, with prices for the new Land-Dweller collection beginning at $13,900 and $14,900 for the 36mm and 40mm Rolesor models, respectively.

In 2022, Rolex released a GMT-Master II with a 40mm Oyster steel case, a black dial, and a green and black bezel insert, fondly nicknamed “Sprite” by watch fans. More importantly, it introduced a novel feature: the crown on the left and the date window at 9 o’clock.
 

Made for left-handed people, it is now three years later, and Rolex has just unveiled its second “lefty” GMT-Master II, but this time, the watch features a green dial and white gold case. Remarkably, the dial is made of Cerachrom, a first for Rolex, just like the black and green bezel.
 

Another addition to the GMT-Master II family features an Everose gold case and bracelet with a dial made of tiger iron.

This natural stone showcases golden and orange tones, beautifully matched with a brown and black bezel insert. The dial is incredibly photogenic, evoking the warm glow of a sunset.
 

Prices for the new lefty-oriented GMT-Master II start at $46,750. Meanwhile, the Everose gold model with the tiger iron dial costs $49,400.

The latest Cosmograph Daytona ($36,400) pairs a striking turquoise-blue lacquer dial with three black counters. The black theme continues with a black bezel and black Oysterflex strap, creating a bold contrast with its 40mm yellow-gold case.
 

The new Sky-Dweller (beginning at $45,800) brings back the beloved color scheme and metal of the now-discontinued John Mayer Daytona. The combination of a green dial and 42mm yellow gold case and bracelet returns in this elegant timepiece built for world travelers.