When TAG Heuer asked tennis superstar Maria Sharapova to help design its first sunglasses for women and its new TAG Heuer Formula 1 ceramic watches, it wasn’t because of her Grand Slam victories. Nor because she had been working closely with TAG Heuer for the last five years as part of a close circle of brand ambassadors. It was because she is a woman — a TAG Heuer woman — endowed with special qualities and the systematic approach that comes with the territory. Since the beginning of her career, Maria has shown inimitable style: a star on and off the court, she casually combines the mental strength of a great athlete with the playful frivolity of a true fashion buff. Except she doesn’t follow trends, she starts them. This is reflected in the things she wears, like her TAG Heuer sunglasses and her TAG Heuer watch: with her, the essential becomes pure pleasure, and seduction inspires both substance and form. TAG Heuer Formula 1 Lady Steel & Ceramic The 2005 launch of the Formula 1 Diamonds watch represented a giant challenge for TAG Heuer, which until then had primarily targeted the men’s market. Today, however, the feminine market represent 30% of TAG Heuer’s overall turnover. The ceramic additions to TAG Heuer Lady F1 line provide new opportunities in this growing sector. Ceramic is a multisensory material, soft and warm yet unalterable: like a diamond, it cannot be scratched. Strong and exquisite, it is especially appealing to women. Combined with stainless steel, it creates a sublime bracelet with butterfly clasp — perfect for the most delicate wrist. The bezel on the jewelled version sparkles with 60 diamonds. The black edition is perfect for night on the town; the white, for anytime and anyplace. For total star power, opt for the fully set bezel version with a new bracelet in ceramic and steel — the ideal accessory for those seeking something different, not overly showy or ostentatious, and always in the best of taste, no matter the circumstance.
