Mido - watches & reviews
Georges Schaeren chose to found Mido on 11 November 1918, the same day as the armistice. Since this symbolic date, Mido has continued to look towards the future with confidence, sustained by the visionary strength of its founder. In 2018, the brand is celebrating its 100th anniversary by continuing along the path set out by Georges Schaeren. This exceptional year will be punctuated by new timepieces that will reaffirm the values that have been an essential part of Mido’s DNA for a century: timeless design, quality materials and technical innovation.
Today, Mido is based in the town of Le Locle in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”.
Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting-edge technology, automatic movements renowned for their excellence and high-quality materials are the three pillars on which Mido's unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability.
For a century, Mido has been a global benchmark in Swiss-made mechanical watches. Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.