Established since 1833 in the Vallée de Joux, the Grande Maison is now being present in major cities around the world transforming its boutiques into key meeting places for watchmaking devotees.

To date, 72 Jaeger-LeCoultre boutiques around the world perpetuate the spirit and values of its Manufacture located in the Vallée de Joux, Switzerland. In December 2014, Jaeger-LeCoultre has decided to establish itself at Ion Orchard which has become the "centre of gravity" in the retail scene. Located in the heart of the city, the 66,000 square metres mall invites visitors to a unique shopping experience.

On February 10th, 2015, Jaeger-LeCoultre inaugurated the boutique with 60 guests. Daniel Riedo, Jaeger-LeCoultre CEO cut the ribbon together with longtime friend of the brand Kit Chan, His Excellency Swiss ambassador Thomas Kupfer, CEO of Orchard Turn Developments Mr Chris Chong and Managing Director of Jaeger-LeCoultre for South East Asia and Australia Alexis de Laporte. Following the ceremony, Jaeger-LeCoultre presented an exhibition paying tribute to astronomy at ION Art Gallery. Premiering in Singapore this exhibition reveals the new creations of the Manufacture including the Duomètre Sphérotourbillon Moon, the Rendez-Vous Moon and also historical models from Jaeger-LeCoultre Heritage Collection.

The Jaeger-LeCoultre boutique is a place of hospitality where connoisseurs of high-end watches receive a warm welcome. The flagship provides a setting for distinctive discoveries from High complication and High Jewellery collections, to exceptional pieces from Jaeger-LeCoultre heritage, through close-up looks at artistic crafts and skills exercised within the Manufacture. In reference to the historical roots of the Manufacture, Art Deco is reinterpreted through discreet reminders of the brand’s aesthetic identity codes, such as the famous gadroons on the Reverso. Illustrating the 1,249 calibres created by the Manufacture over more than180 years, this flagship is also the first Jaeger-LeCoultre boutique in the South East Asia region to feature a wall of watch movements symbolising the diversity of expertise cultivated by the Maison.

This new boutique is intended to be a place brimming with life and passion, where specialists will handle maintenance, repairs and other interventions on any watches with which they may be entrusted.