Hublot Spirit of Big Bang Tourbillon SORAI

Hublot continues its partnership with SORAI – Save Our Rhinos Africa and India – the rhino conservation organisation founded by former international cricketer and Hublot ambassador Kevin Pietersen. Hublot is United for Change, believing that the impact of the collective is essential in bringing the change that will conserve and protect our planet for future generations. The rhino is still threatened with extinction, impacting the stability of the 5 keystone species that play a crucial role in the safekeeping of our ecosystem and environment. Hublot introduces the Spirit of Big Bang SORAI, a 30-piece limited-edition of the iconic tonneau-shaped hand-wound tourbillon created in support of SORAI’s mission. This is the fourth Hublot x SORAI watch and as before, part of the proceeds from sales of the watch will be donated to the organisation as it continues the fight to protect the rhino.

Even though the tireless activities of SORAI and its partners have significantly increased awareness of the threat to the rhino and made a powerful contribution to the preservation of the species, the crisis continues. According to the WWF, half a million rhinos roamed Africa and Asia at the beginning of the 20th century, a figure that has now dropped to just 27,000 as the dual problems of poaching and habitat loss continue to pose an existential threat to rhino and other keystone wildlife species. The black, Javan, and Sumatran rhino are all listed as critically endangered.

But by being United for Change, there is good news. Conservation programmes such as those supported by SORAI have helped increase the population of Indian rhinos from around 200 at the turn of the 20th century to around 4,000 today, while black rhinos have doubled in number over the past two decades. Hublot is proud to support SORAI as it empowers conservation agencies to continue this work and bring positive change.