Milano Watch Week 2026: An Insider’s Verdict on Europe’s Rising Watch Event
G-SHOCK
Launched by Casio in 1983, G-SHOCK was born from a radical ambition: to create a watch that would not break when dropped. Its innovative hollow-case, shock-resistant construction established a new category of tough timepieces. Evolving through advanced materials, structures and functions, G-SHOCK combines distinctive design with exceptional durability, becoming an enduring icon of Japanese innovation and contemporary culture.