Opinions

Watch water resistance ratings can range from the surprisingly minimal to the extremely unnecessary. Here’s an opinionated, real-world view on how to view and consider those telling specs.

Sharing our information and passion for timepieces goes hand in hand with being a watch person. Sometimes, helping folks on that front can lead to success. Sometimes, there are pitfalls. Sometimes, the results are just plain interesting. Here are some stories from the frontline on offering watch insights.

Is a relaxed, tastefully decorated, residential/lounge-like atmosphere (complete with shelves of impressive tomes that probably never get opened and a fully stocked bar) the best environment for watch shopping?

If you love watches, why limit yourself to just wearing them on your wrists?

Fashion dictates watch trends as much as technological innovation. These four brands get it.

The Swatch x Audemars Piguet collaboration, the Royal Pop, went on sale this past Saturday, and everything about the rollout of this high-low fob watch seemed fun, until it wasn’t.

Watchonista spoke to seasoned collectors from the US, Europe, Asia, and the Middle East to capture something nobody has really explored yet: the collectors’ perspective on the Swatch x Audemars Piguet phenomenon before the reveal itself.

With Watches and Wonders 2026 in the books, it’s time for the Watchonista team’s annual recap of our staff’s favorite timepieces from the show. Seems easy enough, but with 65 brands exhibiting at Palexpo, plus extracurricular programs scattered around Geneva, we were spoiled for choice.