Geneva Watch Days: Jean-Christophe Babin on Why Exhibitors Win 35% of GPHG Awards
What started as a Covid-era emergency phone call is now 71 brands strong, 17,000 public visitors deep, and attracting Nobel laureates. As Geneva Watch Days returns for its seventh edition - September 2 to 6, 2026 - Jean-Christophe Babin, the event's president, explains why the accidental fair that was never meant to last has become the most democratic and creatively charged week on the watch calendar.