The Comeback: Five Heritage Brands We’d Like to See Restored to Their Former Glory
Zenith
Founded in 1865 in Le Locle, Switzerland, Zenith has pioneered Swiss watchmaking for over 160 years. Driven by a relentless pursuit of precision, the Manufacture is renowned for its in-house expertise and innovative movements. Its defining achievement, the El Primero, launched in 1969 as the world’s first automatic high-frequency chronograph calibre, cementing Zenith’s legacy at the forefront of horological innovation.