The Comeback: Five Heritage Brands We’d Like to See Restored to Their Former Glory
Urwerk
Founded in 1997 by watchmaker Felix Baumgartner and designer Martin Frei, Urwerk is an independent pioneer redefining contemporary watchmaking. Creating original timepieces rather than reinterpretations of traditional complications, the Maison combines avant-garde design, technical innovation, advanced materials, and handcrafted finishing. Inspired by the ancient city of Ur, Urwerk embodies a spirit of originality, freedom, and uncompromising horological creativity.