Studio Underd0g

Founded in 2020 by designer Richard Benc, Studio Underd0g is an independent British watch brand challenging the traditional seriousness of horology. Born from a desire to create watches that “don’t take themselves too seriously,” the Maison combines playful design, vibrant colours, and genuine mechanical craftsmanship. Assembled in Great Britain, Studio Underd0g celebrates creativity, humour, and individuality while rejecting the stuffiness of traditional watchmaking.

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Mixology: Now Serving the Fears x Studio Underd0g 02SERIES Manhattan

This limited edition will be available on a first-come, first-served basis at the WindUp Watch Fair NYC.

By Rhonda Riche

Chef’s Kiss: A Roundup of 8 Food-Related Watches for Thanksgiving

Since today is Thanksgiving in the United States, Watchonista wanted to give thanks for these eight appetizing timepieces.

By Rhonda Riche

Geneva Watch Days: H. Moser & Cie. and Studio Underd0g Team Up for a Double Collaboration

Two disruptive brands from opposite ends of the watch spectrum come together with a shared passion for rebelling against industry norms, resulting in two killer timepieces that perfectly complement each other.

By Cait Bazemore

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Mixology: Now Serving the Fears x Studio Underd0g 02SERIES Manhattan

This limited edition will be available on a first-come, first-served basis at the WindUp Watch Fair NYC.

By Rhonda Riche

Chef’s Kiss: A Roundup of 8 Food-Related Watches for Thanksgiving

Since today is Thanksgiving in the United States, Watchonista wanted to give thanks for these eight appetizing timepieces.

By Rhonda Riche

Geneva Watch Days: H. Moser & Cie. and Studio Underd0g Team Up for a Double Collaboration

Two disruptive brands from opposite ends of the watch spectrum come together with a shared passion for rebelling against industry norms, resulting in two killer timepieces that perfectly complement each other.

By Cait Bazemore

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