Rolex

Rolex is renowned worldwide for its exceptional expertise, precision and enduring quality. Founded by Hans Wilsdorf, the Maison has pioneered landmark innovations including the Oyster, the world’s first waterproof wristwatch, and the Perpetual self-winding mechanism. With over 600 patents and its Superlative Chronometer certification, Rolex embodies a philosophy of perpetual excellence, combining performance, reliability and timeless prestige.

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A Rolex FOMO Moment? Meet The New Perpetual Padellone

By Mike Espindle

Bucherer and Rolex Open a New Swiss Boutique at 3,000m Above Sea Level

At nearly 3,000 meters, Bucherer and Rolex create an extraordinary destination on Mount Titlis, blending Swiss craftsmanship, hospitality, and Alpine views.

Costume Art: Best Watches Spotted at the 2026 Met Gala

Last night’s Met Gala 2026 proved one thing: haute horology is no longer a supporting act. From ultra-complicated grand complications to rare vintage grails, the world’s most influential names leaned into watch culture harder than ever.

By Sébastien Aeberli

Opinions, Watches and Wonders Geneva 2026

Watchonista Staff Picks: Watches and Wonders 2026

With Watches and Wonders 2026 in the books, it’s time for the Watchonista team’s annual recap of our staff’s favorite timepieces from the show. Seems easy enough, but with 65 brands exhibiting at Palexpo, plus extracurricular programs scattered around Geneva, we were spoiled for choice.

By Rhonda Riche

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All articles

A Rolex FOMO Moment? Meet The New Perpetual Padellone

By Mike Espindle

Bucherer and Rolex Open a New Swiss Boutique at 3,000m Above Sea Level

At nearly 3,000 meters, Bucherer and Rolex create an extraordinary destination on Mount Titlis, blending Swiss craftsmanship, hospitality, and Alpine views.

Costume Art: Best Watches Spotted at the 2026 Met Gala

Last night’s Met Gala 2026 proved one thing: haute horology is no longer a supporting act. From ultra-complicated grand complications to rare vintage grails, the world’s most influential names leaned into watch culture harder than ever.

By Sébastien Aeberli

Opinions, Watches and Wonders Geneva 2026

Watchonista Staff Picks: Watches and Wonders 2026

With Watches and Wonders 2026 in the books, it’s time for the Watchonista team’s annual recap of our staff’s favorite timepieces from the show. Seems easy enough, but with 65 brands exhibiting at Palexpo, plus extracurricular programs scattered around Geneva, we were spoiled for choice.

By Rhonda Riche

In-depth, Watches and Wonders Geneva 2026

Sailing in Clear Air: An In-Depth Look at Rolex’s New Yacht-Master II

While the innovations inside Rolex’s latest evolution of its classic yachting timepiece may seem subtle, they pay off not only by presenting an ever-better “tool” watch for sailing, but also by delivering an even better-looking wristwatch, overall.

By Mike Espindle

Novelties, Watches and Wonders Geneva 2026

Rolex Celebrates 100 Years of the Oyster with a Slew of New Oyster Perpetual Models

Rolex is kicking off this year’s show with a slew of new watches celebrating the 100th anniversary of the release of the brand’s first waterproof wristwatch, the Oyster. Here is a quick rundown of Rolex’s Watches and Wonders 2026 releases.

By Elena Fichtel

Race Recap: The Rolex 24 Hours at Daytona

Last weekend’s 64th running of the legendary 24-hour endurance race will go down in the books as a perfectly emblematic version of a motorsports spectacle that equally tested the skills of the drivers and the machines. And watchmaker Rolex has been the race’s title sponsor since 1992.

By Mike Espindle

Hollywood Glitters on the Wrist: The Most Jaw-Dropping Watches at the 2026 Golden Globes

From Timothée Chalamet’s platinum Urban Jürgensen to Leonardo DiCaprio’s rare Rolex “Le Mans,” the 2026 Golden Globes proved that the red carpet isn’t just about fashion—it’s where the world’s most luxurious and coveted timepieces steal the spotlight.

By Sébastien Aeberli

Cosmic Time: The 6 Best Watches with Meteorite Dials of 2025

Discover six stellar watches released in 2025 where horology meets the cosmos, from moon-inspired complications to meteorite dials that bring the universe to your wrist.

By Sébastien Aeberli

Uncommon Objects: Rediscovering Rolex’s Discontinued Collections

From Art Deco shapes to dazzling jewelry watches, here are some of the brand’s quirkier collections.

By Rhonda Riche

Summer Reflections: The Best New Collections of 2025 (So Far)

Rolex’s Land-Dweller innovates, Piaget’s Sixtie revives 1960s glamour, and Cartier shines with its new Tressage jewelry watches.

By Sébastien Aeberli

Vox Populi: Rolex, Right Now

Watchonista is reaching out to a select inner circle of our reader community. Our first question: What is currently exciting you about Rolex, and why?

By Mike Espindle

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