NORQAIN

Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch company located in Nidau (Bienne) in the heart of the Swiss watch industry. Driven by the excitement that comes with exploring the road less travelled, NORQAIN has three collections – Adventure, Freedom and Independence – that are exclusively equipped with mechanical automatic movements. In 2020, it introduced two Manufacture Calibres produced in collaboration with movement manufacturer, Kenissi. The company is led by CEO and founder Ben Küffer, his father Marc Küffer, NHL Stanley Cup winner and Swiss hockey legend Mark Streit, and Ted Schneider. NORQAIN is a proud partner of the National Hockey League Players’ Association (NHLPA) and the Official Timekeeper of the Spengler Cup Davos. In July 2020, the brand organised its second NORQAINER Challenge together with On. Available throughout Europe, Japan and the US, NORQAIN has an expansive network of retail partners that includes Bucherer and Kirchhofer in Switzerland, Wempe in Germany, Westime, Tourneau Govberg in the US, L’Oro in Canada, Seddiqi in Dubai, and over 30 points of sale in Japan.

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Ice Cream Dreams: A Roundup of Summer’s Tastiest Pastel Timepieces

Brands are going all in for pastel hues, and we are here for it.

Cosmic Time: The 6 Best Watches with Meteorite Dials of 2025

Discover six stellar watches released in 2025 where horology meets the cosmos, from moon-inspired complications to meteorite dials that bring the universe to your wrist.

The Ultimate Birthday Celebration: Stan Wawrinka Rings in a New Decade with a Norqain Collab

Legends in tennis and watchmaking collide with a model placing material innovation and performance at the heart of its design.

“Enjoy Life”: Norqain’s New Ice Cream-Themed Freedom 60 Chrono Reminds Us to Have Fun This Summer

A simple phrase and a beloved summer treat come together in the brand’s most classic collection to become a wrist-borne reminder to stop, look around, and enjoy life to the fullest.
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Ice Cream Dreams: A Roundup of Summer’s Tastiest Pastel Timepieces

Brands are going all in for pastel hues, and we are here for it.

Cosmic Time: The 6 Best Watches with Meteorite Dials of 2025

Discover six stellar watches released in 2025 where horology meets the cosmos, from moon-inspired complications to meteorite dials that bring the universe to your wrist.

The Ultimate Birthday Celebration: Stan Wawrinka Rings in a New Decade with a Norqain Collab

Legends in tennis and watchmaking collide with a model placing material innovation and performance at the heart of its design.

“Enjoy Life”: Norqain’s New Ice Cream-Themed Freedom 60 Chrono Reminds Us to Have Fun This Summer

A simple phrase and a beloved summer treat come together in the brand’s most classic collection to become a wrist-borne reminder to stop, look around, and enjoy life to the fullest.

Countdown to Watches and Wonders Geneva 2024: CEO Matthieu Humair Talks Updates and New Brands

In the heart of Geneva, the buzz around Watches and Wonders Geneva 2024 is gearing up as brands prepare to unveil their latest horological masterpieces. Today, in an exclusive tête-à-tête with the show’s CEO, we discuss the hype surrounding this year’s event.

Is the New NORQAIN Wild ONE Collection the Ultimate High-Performance Sports Watch?

With the two-year collaboration of Advisor to the Board Jean-Claude Biver, NORQAIN’s design team, and some outstanding Swiss next-gen material and component suppliers, the answer may well be a resounding roar of “yes.”

A Closer Look at the New NORQAIN Freedom 60 GMT 40mm Limited Edition

Watchonista goes hands-on with the newest version of the upstart brand’s super-popular bronze watch.

An Argument for Purple Dials with NORQAIN’s Adventure Sport

In honor of International Women’s Month, NORQAIN released a new model for its Adventure Sport line, featuring…drumroll please…a stunning purple dial!

A Very Good Year: A Roundup Of NORQAIN’s 2021 Novelties

The independent watchmaker’s most recent releases represent a breakthrough for the brand.

The Glow Up: A First Look At The NORQAIN Adventure NEVEREST Night Sight

The newest addition to the sub-collection is everything a night watch should be.

Adventure Time: A First Look At The NORQAIN Adventure NEVEREST GMT 41mm

The young upstart brand is taking on the world with a new travel watch.

Conquering Everest With The New NORQAIN Adventure NEVEREST

Today, the Swiss watchmaker releases a new sub-collection of rugged adventure chronometers inspired by the world’s highest peak and with an eye to aiding the local children that live at the mountain’s foot.
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