Milus

History and legend are for Milus today territories of inspiration and not the shackles of a prestigious past. Especially since the legend is filled with immutable values. "Inventing, and reinventing again" professes the new team led since 2016 by Luc Tissot, great captain of watchmaking and the MedTech industry. Among these values are fairness, authenticity, purity of design, aesthetic durability, respect for fundamentals, and ambitious innovation. “The brand places its heart and soul in creating watches that combine technical excellence and precision with timeless design” confesses Luc Tissot.

The century-old brand claims a philosophy of marketing development based on proximity and ethics, in a spirit of affordability and awareness of the revolutions underway. Milus is anchored in the heart of the Swiss watchmaking cradle, in the very place where it took roots in 1919. Reinvigorated, it shines humbly as never before, between classicism and contemporaneity, luxury and purity, audacity of materials and limitless ingeniousness.

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Adopt-A-Coral: Introducing The Milus Archimèdes Orange Coral

In partnership with Coral Guardian, Milus has issued a limited edition Archimèdes and gives you a golden opportunity to contribute to a good cause and acquire an awesome dive watch.

By Marco Gabella

How Window Shopping During Baselworld Ended Up In A Double Purchase Of The Milus Snow Star

Watchonista’s Marco Gabella and designer Eric Giroud take an afternoon off from Baselworld to go scouting for watches. This annual tradition between friends usually involves a leisurely walk through the halls, chatting and critiquing the year’s new releases, but this time, events took an unexpected turn.

By Marco Gabella

Tirion TriRetrograde 45: Two New Milus Icons

The two new Milus Tirion TriRetrograde 45mm with very distinct personalities increase extend the playfulness of this exclusive Milus retrograde mechanism.

By Joel Grandjean

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Adopt-A-Coral: Introducing The Milus Archimèdes Orange Coral

In partnership with Coral Guardian, Milus has issued a limited edition Archimèdes and gives you a golden opportunity to contribute to a good cause and acquire an awesome dive watch.

By Marco Gabella

How Window Shopping During Baselworld Ended Up In A Double Purchase Of The Milus Snow Star

Watchonista’s Marco Gabella and designer Eric Giroud take an afternoon off from Baselworld to go scouting for watches. This annual tradition between friends usually involves a leisurely walk through the halls, chatting and critiquing the year’s new releases, but this time, events took an unexpected turn.

By Marco Gabella

Tirion TriRetrograde 45: Two New Milus Icons

The two new Milus Tirion TriRetrograde 45mm with very distinct personalities increase extend the playfulness of this exclusive Milus retrograde mechanism.

By Joel Grandjean

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