Mido

Founded in 1918 by Georges Schaeren, Mido has placed time at the heart of its identity for over a century. Inspired by the Spanish “yo mido” — “I measure” — the Maison combines precision, reliability, and timeless design. Guided by its Treasure Your Time philosophy, Mido creates dependable Swiss timepieces designed to be worn, enjoyed, and treasured for years to come.

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Mido’s Latest Multifort TV Models Offer New Sizing and Style Options to Suit Any Wrist

You don’t have to wait another decade for the next TV-inspired silhouette because Mido has already delivered two new highly wearable versions of its beloved TV-shaped case.

By Cait Bazemore

Guiding Light: Meet the Mido Super Slim Ocean Star 39

The brand is celebrating the 80th anniversary of its classic dive watch in a big (but smaller) way.

By Rhonda Riche

Screen Time: Mido Unveils The Retro-Styled Multifort TV Big Date

Five decades after its first foray into making TV-shaped watch models, Mido is bringing back this iconic case shape with the new, sport-luxe Mido Multifort TV Big Date, featuring an eye-catching gradient dial.

Dialed Up to Full: The Mido Ocean Star Tribute Gradient

Watchonista goes hands-on with one of Mido’s latest creations inspired by its 1960s dive models. And its pièce de résistance is a remarkable red and black graduated dial.

By Steven Rogers

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Mido’s Latest Multifort TV Models Offer New Sizing and Style Options to Suit Any Wrist

You don’t have to wait another decade for the next TV-inspired silhouette because Mido has already delivered two new highly wearable versions of its beloved TV-shaped case.

By Cait Bazemore

Guiding Light: Meet the Mido Super Slim Ocean Star 39

The brand is celebrating the 80th anniversary of its classic dive watch in a big (but smaller) way.

By Rhonda Riche

Screen Time: Mido Unveils The Retro-Styled Multifort TV Big Date

Five decades after its first foray into making TV-shaped watch models, Mido is bringing back this iconic case shape with the new, sport-luxe Mido Multifort TV Big Date, featuring an eye-catching gradient dial.

Dialed Up to Full: The Mido Ocean Star Tribute Gradient

Watchonista goes hands-on with one of Mido’s latest creations inspired by its 1960s dive models. And its pièce de résistance is a remarkable red and black graduated dial.

By Steven Rogers

The Return of a Classic: The New Multifort Powerwind Chronometer from Mido

Mido once again mines its archive to bring back one of its mid-century icons, and it’s a doozy.

By Steven Rogers

Cliff Diving With Red Bull And Mido For The Launch Of The Ocean Star 600 Chronometer

Supreme precision in every movement; that’s what the world’s best cliff divers and Mido's new Ocean Star 600 Chronometer had in common on the final day of the Red Bull cliff diving competition last weekend. Let’s dive right into it.

Ettore Bugatti’s Mido Watch Sells Big At Auction

Over 90 years ago, the founder of the legendary car manufacturer asked Mido to make a series of Bugatti-inspired watches. Recently, Ettore Bugatti’s personal piece sold at auction for $330,000.

By Steven Rogers

Dive Into The 1960s With The Mido Ocean Star Decompression Timer 1961 Re-Edition

For 2020, Mido is presenting a re-edition of one of its most sought-after vintage timepieces – the Ocean Star Decompression Timer 1961.

By Sophie Furley

A COSC Certified Saturation Diver From… Mido? The New Ocean Star Diver 600

With the introduction of the Mido Ocean Star Diver 600, the brand is diving to depths rarely seen in watchmaking. Even better? The price.

The Sub-$1,000 Summer Watch I’m Surprised You Haven’t Bought

Summertime Hands-On With The Mido Commander Shade.

Elegance at 100, Mido and the Commander Big Date

Swatch’s accessible brand enters 2018 swinging with an impressive collection of timepieces made to celebrate the brand’s 100th Anniversary.

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